If you're interested in creating content to promote your product or service, consider creating a cartoon. Producing animation has several advantages over live video. You will not need a physical set, a camera or a crew. And there are a variety of free and inexpensive animation tools that will help even beginners to create neat animations in a short period of time.
For example, here is an episode of a SpaceHospital, an animated web series that I co-created. The episode was produced in a few days, building sets in three dimensions, animating characters in two dimensions, and then adding effects. No money was spent on production, which allowed us to focus our resources on our marketing efforts.
Here is a list of tools for creating animated content. There are online and downloadable applications for animated presentations and commercials, vector animations and 2D characters, 3D studios for modeling and rendering, and more.
Animaker is an animation platform with a variety of styles and video models. Create 2D and layered animations, animated graphics, animated typography, and animated whiteboards. Choose a template, use accessories and backgrounds, upload your own images and add effects and sound. Create a video for YouTube, Facebook and ads. Price: Free for videos up to 2 minutes. Paid plans start at $ 12 a month.
Powtoon is a user-friendly and intuitive animation tool for creating engaging videos. Use a storyboard generator, ready-to-use templates, and intuitive drag-and-drop features to create a high-quality Powtoon in no time. Price: Free map with branding. Premium plans start at $ 19 a month.
Moovly. Create your own explanatory video, advertising video, or conference presentation in less than 15 minutes. Choose a template or create your project from over 175 million video clips, animated objects and sound files. Just drag and drop items into your template and add an animation. Price: Plans start at $ 24.92 per month.
Vyond. Founded as GoAnimate in 2007, Vyond lets you easily create videos with a library of templates, sounds, accessories, and more. Take a model and swap individual assets. Bring your own pictures or your music. Use your voice or a professional voiceover. Vyond offers automatic lip sync features, advanced animation of characters and objects, as well as video tagging features. Price: Plans start at $ 39 a month.
Renderforest is a free online tool for creating intros, animations, slideshows and musical visualizations. Easily create logo animations, trailers, YouTube openings, explanatory animations, slideshow videos, promotional videos and ads, and more. Access animation templates for all types and ranges, including character animations, educational cartoons, whiteboard animations, and animated stories. Price: Free for 3 minutes videos. Paid plans start at $ 15 per month, or pay by export.
GIF Brewery is a handy tool for creating animated GIF files by combining images, GIFs, and videos. Available for macOS. Price: $ 4.99.
Explee is an online tool for creating animated presentations on whiteboard. Access 6,000 images, animate any image or add your own, apply a wide range of effects to boost your animated video and apply animated transitions. Use the timeline to manage your animated items. Change the audio and add sound effects, and even use the speech system to add narration. Price: Plans start at $ 7 a month.
VideoScribe is a user-friendly tool for creating animated hand-drawn videos. Images and text are drawn in sequence on a virtual whiteboard for an attractive visual effect. Add music from the library or import your own. Price: Plans start at $ 29 a month.
Synfig Studio is a free, open-source 2D animation software for creating cinematic quality animation with the help of a vector and bitmap illustration. It eliminates the need to create stop-motion animation, allowing you to produce better quality 2D animation with fewer people and resources. Available for Windows, Linux and macOS X. Price: Free.
SketchUp is a 3D modeling tool. Create objects or start with items from SketchUp's vast library of free templates. Price: Basic is free. Pro is $ 695.
Moho is a 2D animation studio with a rigging system to facilitate the process. Add a skeleton to an image by pointing and clicking to create bones that overlap. Moho features advanced timelines and motion controls, drawing tools, audio tools and automatic lip sync. Moho has many tools to start with, such as a character wizard, a tracking tool for directing characters and objects on pre-drawn paths, and a beginner mode with hover tips and built-in tutorials. Price: $ 69.99. Professional version is $ 399.99.
Blender is a free, open source 3D creation suite that supports the entire 3D pipeline: modeling, rigging, animation, simulation, rendering, compositing, and motion tracking, and even video editing and authoring games. Sculpt characters, use simple keyframes or complex animation cycles, and render with sophisticated lighting and camera effects. Available for macOS, Windows and Linux. Price: Free.
Adobe Character Animator quickly animates 2D characters in real time. Build your character from scratch in Illustrator or Photoshop, or start with one of the already available puppets. Using your webcam, follow your own facial expressions and record in real time. Moves can be saved as buttons, sliders, or buttons so that they are easier to remember than keyboard shortcuts. Soft transitions between facial poses for a lively look in the hand. Price: $ 20.99 per month. $ 52.99 per month as part of Adobe Creative Cloud.
Adobe Animate is a tool for interactive 2D vector animations. Create interactive Web content with the help of powerful illustration and animation tools. Sketch and draw more expressive characters with pressure and tilt-sensitive vector brushes. Create interactive Web banners that respond to user interactions, such as mouse movement, touch, and clicks. Use advanced camera effects. Price: $ 20.99 per month. $ 52.99 per month as part of Adobe Creative Cloud.
Adobe After Effects creates animated graphics and visual effects. Set moving elements with keyframes, including logos, shapes, and cartoons. After Effects has hundreds of effects to get the look you want, from adding fog to changing colors to make snow. Price: $ 20.99 per month. $ 52.99 per month as part of Adobe Creative Cloud.