Content marketing can be a difficult strategy to master for small businesses. Not only do you need to create content that’s both relevant and effective, but you also need to find ways to get that content from potential customers. SEO, social media and collaboration can all be effective strategies in this area. Read what members of the online small business community have to say about the topics below.
Discover these powerful examples of content worthy of connection
If you want to create links to your content, you must create content worthy of being linked. This can help to gather inspiration by looking at other content worthy of a link. Here are some examples to guide your own content creation by Anne Leuman of TopRank Marketing.
Improving Visibility Using Instagram Hashtags for Business
Once you create content on Instagram, hashtags can help you get it from more potential customers. However, it is important to have a strategy in mind so that you can be found by relevant people. Learn more in a recent article by Jenn Herman on social media.
Get the Scoop on LinkedIn Hashtags
If you use LinkedIn to promote your content, you may have noticed a recent update that includes the ability to add hashtags. This new feature is being tested and could potentially help you reach more users. Rachel Strella discusses more in a post on Strella Social Media. And BizSugar members offer additional thoughts here.
Save time on curation and content collaboration
Involving others in your content strategy can be a great way to get your message out in front of new eyes. Content retention and collaboration with others can be time consuming. But there are tools to help you save time, such as those listed in a recent article by Aaron Orendorff, Content Marketing Institute.
Overcoming Common Link Blockers
When it ‘s about creating links to your content, some common problems and mistakes prevent content creators from having as much impact. Read about some of the most common blockers and how to overcome them in a Search Engine Land article by Paddy Moogan.
Rethinking Authenticity in Your Content Strategy
It can be difficult for a lot of marketers to strike a balance between creating authentic content and creating a performance that delivers results. In a recent copyblogger article, Stefanie Flaxman explains how you can rethink this idea and create authentic content. And you can also see comments from the BizSugar community too.
Generate sales with your Instagram marketing strategy
Of course, the overall goal of your content marketing strategy should be to increase sales of your business, whether directly or indirectly. If you are looking to generate real sales to your small business from Instagram, take a look at the tips of an article published by Neil Patel.
Learn what’s new with Facebook in 2018
Part of taking advantage of social platforms like Facebook to gain visibility for your content is to follow the new features. Facebook is constantly evolving. You can learn more about what’s new on the platform in this SME CEO post published by Ivan Widjaya.
Use mentoring to increase your chances of survival for small businesses
A recent report found that mentoring can help small businesses survive longer. Jonathan Dyer of Dyer News discusses the findings of this post. And BizSugar members also share their thoughts on this post in their community.
Avoid these blogging errors on other sites
Sharing your expertise on new sites can be a great way to increase the reach of your content. However, there are many common mistakes that accompany this approach. In a recent CorpNet post, Matej Markovic is among the most popular and offers solutions.
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