Today, 98% of marketing efforts lead nowhere. I think I know why.
In 2017, I published more than 300 articles on the blog of my last employer. Only 8 of them played. These are the contents of the unicorn.
The rest? Donkeys.
We spend most of our time working on things that will give us a fraction of the return – the donkeys.
But the content of the unicorn collects an incredible amount of attention and commitment.
Unicorn content occupies an important place on Google and destroys KPIs.
Of course, when it was easy to find unicorns, there would be many more.
I have therefore developed shortcuts for the unicorn hunt for content marketing.
Where to find content theme ideas
Here are 10 ways to find unicorn content.
1. Curate Top Unicorns of Popular Facebook Pages
Facebook is the world's first social media platform with a wealth of content.
Look at the most popular Facebook pages for your business.
Take note of the type of content that generates the most I like, shares and comments.
You can also see how many views the videos collect.
Save a shortcut, add your favorite pages to your favorites using Facebook's "Save" feature.
Here are some pages marked for entrepreneurial topics:
2. Unicorn Hunt on the Relevant Subreddits
Reddit is a rich source of content submitted by the user. Its upvote system allows you to see the most popular messages from the start.
You can evaluate the unicorn potential of a related content item by the number of votes it has.
Say you do an infographic on digital marketing. Visit subreddit, reddit.com/r/infographics and sort through the most up-to-date computer graphics:
You can browse relevant subaccounts for your industry with a lot of members, a signal of the activity and popularity of subreddit.
You will see the best articles that are the best recent content in this subreddit.
Arrive every day for content that takes the top spots.
3. Quora Mine for FAQs
Quora is an underrated gold mine of content treasures.
Search for your industry and your relevant topics. You'll find common questions and in-depth questions that you may not have thought of before.
You will get ideas for new blog posts and will be able to create the FAQ of your website.
You could even learn something on the subject yourself.
4. Use average interest to follow
I am an active contributor and a leading author on Medium.
I've seen a lot of its huge benefits as a marketer, including reaching out to a new audience and generating new followers of social media.
But aside from these big things about the blogging platform, what I like about Medium is:
Not only can you get ideas for the best articles in the interest of your business, but you can also take hints of Medium himself to make your blog more readable.
5. Find the inspiration of the videos
Whether you're focusing on developing video marketing content or simply want to share more ideas, check out popular videos on Facebook, YouTube, and Vimeo.
Well done videos are generally full of information that you can extract and use with your own content to find something even better.
6. Subscribe to the best blogs of the industry
Some of the best content comes from the best blogs in the industry to which you belong, especially if there are in-depth articles on topics that are not usually covered.
You know a good blog by its significant percentage of informative and unique content.
On the best blogs you will also notice a lot of blog engagement, such as comments and sharing.
7. Follow the relevant hashtags on Instagram and Twitter
Hashtags are a great way to easily track topics on Twitter and Instagram.
You can then see which are the most popular hashtags and discern how most people on these platforms like their content in this topic.
Note how strong the visual language of hashtags is on Instagram.
Twitter is a denser text channel, which can help you find what people find most interesting in a hashtag or topic at this time.
8. Tap into user-generated content
User Generated Content (UGC) is a source of ideas for both comprehension and content.
Comments and comments on your products, comments and messages on your Facebook page, emails with comments and suggestions about your business – all full of unicorns.
UGC can generate a targeted response with specific details and concerns about your business, very useful for your business.
9. Find the best posts on Pinterest
Pinterest's image publications show what kind of aesthetics people are interested in.
If you're looking to make visual content like pictures, graphics, infographics, and image macros, then Pinterest is a source of inspiration.
10. Reuse your best performing content
When you create unicorn content, reuse it in another way at another time.
Make more unicorns with your unicorns!
So, if a post your blog becomes unicorn unicorn, turn it into an infographic or a video or an advertisement!
Reuse of your unicorn content allows you to get more miles of everything related to the jackpot among the content you post.
You can add more and improve, update with new lessons, new data, other developments, and so give new life to your unicorn content.
With continued practice, you can develop a sense for spotting unicorns in marketing.
The more unicorns you have, the easier it is to create a long-term content strategy with more unicorns and fewer donkeys.
Reissued with permission. Original here.
Picture by Shutterstock
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