With over 800 million users worldwide, Instagram is one of the most popular social networking sites. It is also a leading platform for small business promotion.
But what makes Instagram popular among small business owners?
Reasons to use Instagram for business
The digital company NoHatDigital has compiled a list of the top ten reasons why small businesses should adopt Instagram. Here are some of them.
Put a face to your mark
Instagram is a visual platform to help you create a more personal connection with your customers. You can share photos and videos from your team and happy customers to engage your audience.
A visual flow can reflect the uniqueness of your brand and differentiate your business.
Increase your sales
You can use Instagram to update your subscribers on sales and special promotions. For example, you can launch an advertising campaign to attract attention and generate more traffic to your website.
If you are launching a new product or service, use Instagram to take a look at your latest offers.
Telling Interesting Stories
Instagram is the perfect place to be creative when marketing your brand. Instagram Stories, in particular, is designed to stimulate public engagement.
You can use Instagram Stories to offer discounts and start the flash sale. You can also organize contests to keep your customers interested.
Building relationships with like-minded people
Social media is all about networking. And Instagram is a great place to find people with the same interests. You can expand your social network and collaborate with a brand or influencer to reach more people.
Keep up to date with consumer trends
Another reason you should be on Instagram is because it can help you make the most of new trends. You can use it to promote causes or simply generate interest by publishing holiday-specific content.
Check out the infographic below for more reasons to join Instagram.
Photo via Shutterstock
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