Etsy (NASDAQ: ETSY) has been one of the most popular online platforms for hand and vintage sellers for over a decade. With nearly 2 million business owners and hobbyists selling their products, the company is constantly evolving and releasing new tools to support the e-commerce community.
How to succeed on Etsy
Small Business Trends recently spoke with Kruti Patel Goyal, general manager of vendor services for Etsy, about what vendors can do to grow their business on the platform and some of the new features that can help.
Read the seller's instructions carefully
If you're just starting out on Etsy, the first step recommended by Patel Goyal is to do some reading. Etsy has always offered guides like his salesman's manual to help business owners get the most out of the platform. And these materials are constantly updated so that you always have the most up-to-date information.
In an email to Small Business Trends, Patel Goyal said, "Etsy's Seller Handbook is also a vital resource for sellers who are just starting out." For example, our guides on Product photography and marketing cover everything you need to know to present your products in a professional manner and to promote your new business. "
Calendar of special promotions
As with any type of e-commerce business, a special sale or a discount code can help you boost new purchases. And Etsy offers a feature that lets you choose the type of promotion to offer so you can program it for your shop.
Patel Goyal explains, "Special offers can help sellers capture the attention of buyers and create a loyal audience." With Etsy's tools, sellers can plan and execute sales "in percentage Or "free shipping" that encourages buyers to add more to their carts. "
Automatically share updates on social media
From there, you can set up your store so that it automatically sends promotions updates to your social media channels. This saves you time while advertising your special offers.
Patel Goyal says: "Sellers can also share these offers through their social networks through our tools.Last year, we launched a new social media tool that allows sellers to share their lists, their sales and promotions, and celebrate the milestones of the shops on social media directly from their Etsy Shop Manager and the Sell on Etsy app. We know that Etsy sellers are busy and the Sell on Etsy app can help them stay on top of their business, answer buyers' questions and pay their bills on the move. "
Come with a unique photo style
Photography is an essential part of any successful Etsy shop. The seller's guides and the site manual offer some basic tips for perfecting your photography skills. But you must also find a specific and recognizable style that works for your specific product line. You could consider adding some accessories that show the scale and match your brand image. Or you can create a unique background that brings out your images without distracting the actual product.
Optimize Your Shop for SEO
SEO is also an important part of growing an Etsy store, since most buyers use search or site navigation features to find product options. The exact SEO guidelines may change periodically. But you can not go wrong by sticking to basic concepts by mentioning the most relevant keywords as early as possible and as often as possible in your titles, descriptions, tags and images.
Joining an Etsy team
To continue to learn and grow with the Etsy community, Patel Goyal also recommends connecting with other sellers. The Teams feature of the platform gives you a simple and fun way to do it.
Patel Goyal says, "There are so many ways to find support on Etsy, especially for sellers who are just starting out, for example, Etsy teams are self-organized groups of sellers who share tips, Organize local events and organize grassroots campaigns Joining an Etsy team gives sellers instant access to a community of other entrepreneurs who have been in their shoes. "
Try sponsored listings
To boost your sales, Etsy also offers paid advertising options to enhance the visibility of one or more products in particular. This can be an interesting exercise at least to see what kind of sales increase it leads to and use to complement your other marketing efforts as you develop your shop.
Enter Google Shopping
Apart from Etsy, there are also useful marketing and advertising tools that you can use. For example, you can set the display of your products in Google Shopping searches. You can then pay for Google ads to improve the visibility of these products when people enter relevant search terms in Google.
Sell your products at local craft fairs and events
Etsy sellers can also boost sales by developing their products. If you sell items at craft fairs or retail stores, you can even use a Square card reader to easily connect these purchases in person to your store.
Patel Goyal states, "We also know that many Etsy sellers want to connect with buyers in person and build their brands on their own websites as they grow. We recently partnered with Square to ensure that Etsy store owners have a solution to accept payments wherever they sell. "
Start your own dedicated website
Once you have developed your shop on Etsy, you could also consider adding your own website to further personalize and control the buying experience. In fact, Etsy also offers a tool to help store owners in this area.
Patel Goyal adds, "For sellers ready to launch their own website, we offer Pattern, our suite of website creation tools. Vendors can choose from beautiful, customizable templates and synchronize their Etsy inventory so they can grow their brand while managing all their orders in one place. "
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