Once you've created a small business and got that first wave of clients, it can be easy to become complacent instead of looking for more growth opportunities. But if you want to take the next step to keep your small business on track, members of the online small business community have helpful ideas. Here are some essential tips to help you grow your small business.
Increase engagement on your Facebook page
Facebook has become a valuable tool for many small business marketers in recent years. And the algorithm changes have made the engagement more and more important on the platform. In this post on the M & M blog, 13 experts, including Anita Campbell, CEO of Small Business Trends, share tips for boosting engagement on your Facebook page.
Get your brand known outside of your local business base
If you really want your business to grow, you should eventually grow your customer base beyond your initial target of local customers. In this post on Getentrepreneurial.com, Hannah Whittenly shares some strategies that you can use to market your brand outside of your local business base.
Unlocking the keys to market growth
To develop your small business market, you may need to change your whole thought process. Martin Zwilling of Startup Professionals Musings elaborates in this post. And you can also see the comments of the BizSugar community.
Become an Industry Leader in Improving in These Areas
Most companies want to eventually become leaders in their respective industries. And if that is your goal, you probably have potential areas of improvement within your company. Susan Solovic describes some of these areas in a recent article.
Combining SEO and Content for Larger Earnings
SEO and content creation can both be great marketing strategies. But if you want bigger gains for your small business, you should use both in tandem. Loren Baker of Search Engine Journal explains more in a recent post.
Choose an Effective Planning Strategy for Your Startup
Planning is essential to any successful start-up trip. And there are many different strategies that you can use to plan this success. In this CorpNet post, Rachel Honoway offers some ideas that you can use to choose the right planning strategy for your startup.
Keep an eye on these North American business trends
Trends shaping the small business landscape are constantly changing. So it's a good idea to monitor some of the most important trends that could affect your business. Chad Stewart lists some of the major business trends in North America in a recent Noobpreneur position.
Increase your impact on social media with these tools
Having a social media strategy is no longer an option for small businesses. And that means you need excellent tools to make the most of these platforms. Jonathan Dyer from Dyer News shares some essential tools in this post. And BizSugar members also comment on the message.
Expand your definition of advertising
Today's commercials are a bit different from the traditional commercials of the past. So, if you want to get the most out of your advertising strategy, take a look at this Marketing article by David Rodnitzky, where he discusses the different types of ads that could impact businesses.
Create custom Instagram and Snapchat visuals
Visuals have become increasingly important when it comes to social media marketing. Especially on platforms like Instagram and Snapchat, having custom visuals for your business can be a must. In this Social Media Examiner article, Mitt Ray shares four tools that you can use to create these visuals.
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