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15 Original Ways to Include the Holiday Season in Your Marketing

Since e-commerce represents the majority of customer purchases during the holiday season, a marketing strategy that incorporates the benefits of online shopping can be a great way to appeal to shoppers. That's why we asked the following question to 15 members of the Young Entrepreneurs Council (YEC):

"What's the original way to incorporate the holiday season into your marketing approach?"

Marketing Ideas for the End of Year Celebrations

Here is what the YEC community members had to say:

Reward your loyal customers

"One way to do this is to send gifts to your loyal customers and we also encourage them to send gifts to their friends (our products, of course) by giving them discounts so that they can be used. they can give more people, and attracting new customers, organizing parties and giving gifts to institutions that find our products useful, would be a good marketing approach. "~ Daisy Jing, Banish

Exit coupons on the theme of holidays

"Pop-ups with exit intent are a non-intrusive way to capture the attention of your customers before they leave the site. Offer a holiday voucher in exchange for their email to send them relevant offers throughout the season. Email marketing is important because many visitors will not buy the first time they come to your site, but the chances are higher the more they attend. "~ Syed Balkhi, OptinMonster

Greet your customers at your office parties

"As a small business, passionate customers are as vital to your success as your team.We have always enjoyed opening our office party to our fans as a way to celebrate together. include a personal connection and, if you have fun accessories, good Instagram content, your fans will feel even more connected to the brand! "~ Aaron Schwartz, Passport

Send holiday-themed emails

"Since most companies focus especially on promoting products or services during the holiday season, create a holiday themed ad email." "Announcement can be used to set up your holiday campaign successfully and inform your target audience of a vacation sale, event, reminder or more for a new product or service." ~ Solomon Thimothy, OneIMS

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Launch a new product and create an emergency

"Focus on launching a new product before the holidays.What distinguishes a gift is if it's brand new and no one has it yet.Use this to your advantage Promote your new product as "the perfect gift." You can also create a sense of urgency by saying that you only have a limited amount available (since this is new). should have a lot of these items in stock to fill orders. "~ Ian Blair, BuildFire

Offer to Match Charitable Donations

"Most customers do not really want another box of fruit or chocolate, instead send a card with an offer to match all donations made to a widespread or recognizable charity in your area. This type of initiative will demonstrate your commitment to your community and the spirit of the season, while keeping your business in mind. "~ Alexandra Levit, PeopleResults

Promoting the Advantages of Remote Work

"The holiday season is the perfect time to promote the benefits of teleworking (a major marketing strategy) .Many people do not want to be stuck in the office during the holiday season or, at least, they would like to personalize Their own holiday marketing campaign addresses people who want more freedom and gives them an insight into the world of remote work. "~ Dave Nevogt,

Kissing things like outliers

"Get out of the box." Kiss things like outliers, like the zombie approach or even ghouls regarding Halloween in particular.This may seem like a stretch, but tying a vacation to your marketing approach can be effective. "~ Andrew Schrage, Money Crashers Personal Finance

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Welcome a Happy Hour Office

"The end-of-year celebrations are an opportunity to get together with friends and family, and it can be a good time to do the same with your business network! Invite a group of your Biggest fans or potential customers at happy hour By encouraging participants to share images on social media and to talk to their friends about their experience with your business, you could get word-of-mouth marketing and a good evening! "~ Suneera Madhani, Fattmerchant

Tell the holiday stories of your team

"Social media is a great way to personalize the holidays by sharing fun holiday stories from everyone on your team, allowing each member of the team to be creative and tell an anecdote or a story about holidays and their meaning, personalize your business and make you more accessible to your customers. "~ Colbey Pfund, LFNT Distribution

Send positive and emotional messages

"The message of the holiday season is often that of the family, giving, helping others and celebrating what we have, and reflecting on the year that has just passed. to be integrated into your marketing campaign, especially through stories of positive situations and families spending the season together.This year, with so much tragedy, it will be powerful. "~ Andrew O & Connor, American Addiction Centers

Making Resolutions

"We like to do a New Year's resolution campaign and offer a new search engine marketing tip of the week associated with a downloadable resource.We find that people are very receptive to tips for improving their early marketing. of the year, when everyone tries to start over and make improvements in all areas of his life. "~ Magnus Simonarson, Consultwebs

Post thematic blog posts about holidays

"When it comes to SEO, content marketing is the name of the game. Plan your blog posts around vacations and publish them on your target audience on Facebook. vacation will help them to share more, reaching a wider audience. "~ Jared Atchison, WPForms

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Discover the gift guides

"One tactic we use to incorporate the holiday season into our marketing campaign is to contact specific publications to include our business in their gift guides.Many buyers may be ignorant as to the gifts to give and do a lot of research before the big holidays.Working with outlets to appear on their gift guides, we have the opportunity to drive a lot of customers to our company. "~ Stefan Lewinger, Sock Fancy

Market Yourself, Not your Products

"It is well known that nothing is done by the end of December so give your customers what they want: joy and good humor! Networking market and holiday mix events to potential customers .Give the parties and make them memorable.After they see you as someone with whom they can have fun, they will see you as a personal contact rather than as a professional. This increases conversion. "~ Artem Maskov, DEVTRIBE INC

Photo of Nutcracker via Shutterstock