15 PPC Business Advice for Writing Text Ads

Although every part of your PPC program is important, few items are as crucial or visible as your ads. Often, your ads are the first introduction of your prospects to your brand, and we all know how important first impressions are!

In addition, you need your advertising to accomplish certain things. You want to attract attention, communicate your message clearly and get qualified prospects to click – while staying within the limits of the number of characters and other restrictions.

So, how do you write good textual advertising? Here are 15 tips for doing it right.

[Read the full article on Search Engine Land.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Pauline Jakober is CEO of Group Twenty Seven, an online advertising agency specializing in Google AdWords and Bing Ads networks. As a Google AdWords certified partner, Jakober and his team practice cutting-edge research and management strategy for customers in many industries.