The age-old saying "a picture tells a thousand words" clearly reveals the truth on Instagram. This incredibly simple photo and video sharing network is rapidly gaining popularity and enjoys prestige in social media. For small businesses, the use of Instagram offers profitable opportunities to resonate with target audiences, reach new customers and develop their brand.
Still not convinced? Check out the following 20 Instagram stats that every small business owner needs to know.
Instagram app download exceeds $ 1 billion on Google Play
With the download of the Instagram app far exceeding $ 1 billion on the Google Play Store alone, the popular video and photo sharing platform offers a multitude of opportunities for small businesses to reach customers.
50% of Generation Z users are on Instagram
If your small business is targeting Generation Z – 13 to 19 years – you will be interested to learn that about 50% of these young social media users are active on Instagram .
Instagram has 500 million daily users
With 500 million users a day, Instagram allows small businesses to connect and interact with their customers and prospects every day.
Gig's spend on Instagram has more than quadrupled since 2017
Fiverr's economy market research shows that freelance spending on Instagram has more than quadrupled since the beginning of 2017. If you want to track freelancers and other small businesses, you'll have to start to invest on Instagram. ]
Instagram Stories Has 200 Million Daily Active Users More
When the company launched its Instagram Stories features, it was supplemented by users, quickly reaching 200 million active users a day. Using Instagram Stories helps small businesses carry messages that are too long to limit to just one photo. In addition, the "Stories" feature allows you to add links to redirect subscribers to your website, your blogs or other pseudonyms on social networks.
Half of Instagram users are in activity
Another Instagram statistic that no company can afford to ignore – 50% of Instagrammers follow a case!
Instagram Influence Marketing is a Billion Dollar Industry
Given the marketing opportunities offered by Instagram, savvy advertisers and businesses spend money for influence marketing on Instagram. In fact, the marketing openings on Instagram are so prolific that in 2017, the market for influencers of the platform was estimated at $ 1.07 billion.
More than half of young people in the United States use Instagram
Are 18- to 29-year-olds part of the target audience of your small business? If so, you will be interested to learn that 55% of all 18 to 29 year olds in the United States use Instagram.
Instagram users love more than 4.2 billion messages a day
An announcement by Instagram in 2019 showed that users like 4.2 billion messages a day. If you do not post on Instagram, your products and services will simply not be one of the billions you love every day.
Instagram feeds more commitment than Facebook
Social media is inherently interactive and for small businesses, which allows them to interact with customers and customers like no other point of sale. If you are looking for optimal engagement with customers, you will be interested to know that Instagram has 58 times more commitment per subscriber than Facebook.
Viewing a video at 9:00 pm Gets more interactions
If you are active on Instagram and want to get more interactions for your business, you will be interested to learn that posting a video on the site at 9:00 pm. gets 34% more interactions.
Instagram encourages a regular engagement with brands
The brand's engagement on Instagram is not only prolific but steady, with 68% of Instagrammers interacting regularly with brands. This compares to 32% of Facebook users who regularly interact with brands.
There are millions of Google searches for Instagram
Want to be found more easily on Google? Statistics show that there are 16,600,000 Google searches on Instagram per month, which means that registering with Instagram could help your business find itself more easily online.
Users sign up for Instagram droves
Instagram enjoys a phenomenal growth rate. In 2017, the company has gained 100 million users in just six months. With people joining the network of such a prolific rate, you simply can not afford to ignore the power of Instagram.
Millions of photos and videos are added daily to Instagram
Did you know that 95 million photos and videos are uploaded every day on Instagram? As a result, if you do not regularly include images and videos of your brand on Instagram, you risk falling behind your more sophisticated competitors on social media.
More than half of small businesses use Instagram
According to Clutch's 2017 Small Business Social Media Survey, 52% of small business owners use Instagram. With that in mind, if you are one of the 48% of small businesses that do not use the popular image sharing network, you could seriously lag behind your competitors in marketing issues.
Many Instagram users have "deep pockets"
A Pew Research Center study shows that many Instagram users have "deep pockets". 31% of adults using Instagram earn more than $ 75,000 a year, 32% earn between $ 50,000 and $ 74,999 and 32% earn between $ 30,000 and $ 49,000. Given the abundance of many Instagrammers, it certainly makes sense that brands market their products and services on this burgeoning social network.
About 70% of Instagrammers are looking for a brand on Instagram
A study found that the percentage of Instagram users who search for brands on the network is about 70%. Afterwards, if your brand does not have an Instagram profile, you miss a huge opportunity to get involved and get involved.
7 of the 10 hashtags on Instagram are branded
7 hashtags on Instagram are marked. Hashtags are a marketing force that must be considered on Instagram and if your company does not use them already, it's time to start #hashtaghappy!
Instagram has more than 800 million users worldwide
And finally, if you seriously want to increase the presence of your company worldwide, Instagram, with its 800 million users worldwide, is an effective platform to put your brand on a global pedestal.
Photo via Shutterstock
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