3 ABM themes to expect at Dreamforce 2017

Each fall, more than 100,000 people descend within three blocks of San Francisco to shut off traffic, annoy locals and turn the normal 30-minute wait for Philz in two hours d & # 39; hell. I laugh. I like Dreamforce. Seriously. The crowds are massive, the content is overwhelming, and the wait for a beer is endless, but there are incredible experiences to be had.

This year's Dreamforce, which will take place from November 6 to 9, is fortunate to be the best to date. Why? Well, for starters, Salesforce has really focused on B2B and Account Based Marketing (ABM).

With the launch of Einstein ABM in June 2017, Salesforce validated the value of the ABM category and established it as a worthwhile strategy to be invested. With the growing interest in ABM, it makes sense that Salesforce increases the amount of ABM Content available on Dreamforce. Here are some themes that you will probably see throughout the week:

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Peter Isaacson has more than 25 years of marketing experience in B2B and B2C marketing, ranging from branding, advertising, corporate communications and product marketing to business. global scale. As CMO for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was Marketing Director at Castlight Health, helping to develop the company and develop the marketing team prior to his successful IPO. Peter made his advertising debut, working in agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.

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