When you're looking for solid advice to start a successful start-up, it makes sense to turn to experts like Gary Vaynerchuk for advice.
Gary is a serial entrepreneur and the best-selling author of the New York Times. In the book Foundr V1.0, when asked to share his first tip for startups, Gary says to focus on storytelling. "The quality of narration always wins, it's not about pushing advertising, but creating value."
It's great, but you're an entrepreneur, not J.K. Rowling, so what should you do? Let us dive into the steps you need to follow to tell an incredible brand story right now!
Replacement blades for razors made by Harry's cost only $ 2 per blade!
Instead of thinking that I needed my mark to solve ALL the problems, the founder started with a goal that met a very specific need for many consumers: the high price of razor blades. He then created a high quality blade that costs only $ 2.
When developing Harry's marketing messaging, he could have started by saying "New high quality grooming products for men!" that could get lost in the sea of a million other "new high quality products".
Instead, Harry was able to run saying "less than $ 2 per blade."
Do you see how specific this message is? This specificity is powerful because it meets a very specific need of someone in the target audience of Harry.
The more precise you are in your communications, the better you will be!
2. Become an expert communicator