As the World Wide Web continues to grow, we are moving towards a future where everyone and everything has an online presence. In the limited opportunity window to capture the attention of a user, it is becoming increasingly important that his website experience be unique, inspiring, graceful, fun and satisfying.
Why the user experience is important
The User Experience Design (UX) proved that it allowed visitors to stay longer on your web pages and encouraged them to come back. When your audience stays engaged, it is more likely to absorb your ideas, understand your brand, and explore your products and services.
Imagine someone coming into your office or store. What kind of experience would you like them to have? As more and more businesses and people go digital, giving users a positive impression when they enter your "Web Front" will have the same results.
The UX package
What is UX? The user experience is the interior design, the landscaping and / or the ambience of your "digital home". How do you and your guests feel about your presence? Is it attractive and interesting? Does this create a sense of trust and security? This is not just the style of the site, it is the tone and choice of content that make your UX package effective.
A clumsy UX can cause visitors to the website to be agitated, confused and downright frustrated. This can create unintended obstacles to action, provide misleading information or waste time unnecessarily.
3 critical success factors of the UX
In my opinion, here are the three most important factors to make sure you develop an excellent UX package.
- Stay simple, silly. Have a minimalist approach and build from there. Ask yourself, "Is this text, this color or this image necessary?" Make sure you're putting relevant information into action, using simple navigation tools, giving clear page names, and making calls. simple and easy. Remember: Less is more.
- S really interested in how users think. Become an empath and enter the skin of someone else. How would you like to discover this site? Tap into your emotional intelligence and ask yourself questions about the site's experience. Eliminate annoying distractions that can draw people in the wrong direction.
- Be bold and innovative! A good UX is not about how each element works independently, but how it all works together. It's the unification of science and art, and this relationship between the two is where magic happens. Designers might consider using esoteric photography or capturing images of satisfied customers or using a new technology.
Capitalizing on the UX benefit
As the UX continues to gain momentum and gain importance, more and more companies are investing in their digital user experience. With an increase in demand comes a wave of innovative ways to engage visitors and immerse them in the digital ecosystem of a website.
As the UX evolves, the possibilities will continue to expand – so plunge! Be bold, and do not be afraid to take a new approach to getting people to think of the what, when, where, why, how and who when they arrive at your "digital". No door. "
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. The authors of the staff are listed here.