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4 new marketing strategies that you should consider in 2018

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The New Year has arrived, so if I were you, I would start planning and getting ready for new marketing plans for the year. Start by looking at what you have been working on in 2017 and think about your annual goals; was your 2017 marketing plan a success? What types of existing channels did you use that benefited the most?

If you have not noticed yet, social networks are constantly changing, and over time, your existing channels will add new and better features and strategies that could be useful for your business to succeed.

That said, we will examine the five new marketing tools that you should consider integrating into your 2018 marketing strategies:

1) Live video stream

Have you noticed the increase in the use of regular video marketing over the last year? Video marketing is already an excellent tool for those who do not like to read a novel and instead visualize and hear what they need to know. So what's better than video marketing? Live broadcast.

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Live video further integrates social marketing trends in 2018. Social media now allows business owners to become mini-celebrities in their specific niches, also known as micro-influencers. Micro-influencers are attractive because they are affordable and relatable.

Live video is similar to video marketing, but you can connect with your audience in real time. Live video facilitates the transparency and authenticity that consumers expect in the current landscape, in a nutshell. The live video does not have to be long – it can be a quick five minute announcement or even a recording will do the trick. For best results, advertise on your social networks that you are streaming a feed on your feed and let them know when to connect at a specific time.

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2) Integration of Social Media Applications into Communications

There has been an increase in the use of email applications in recent years. The most popular email applications are Facebook Messenger, WhatsApp and Telegram. Even social media platforms like Instagram and Snapchat allow a "direct messaging" feature.

These applications are an excellent source of customer service for businesses. This allows the company to communicate with its customers easily, efficiently and immediately. The more chat tools we have available today, the less we have patience waiting for an email response or even waiting for a few minutes.

If you're looking to increase sales, increase customer service review ratings, and beat your competition, try using these messaging features in 2018.

3) Visualization Is Necessary

If you have not done so already in 2017, you should consider using more visual parts. Social media platforms such as Instagram, Pinterest and Facebook are growing rapidly among users as people like to see and scroll through images. Always make sure you include exciting and informative things. It can be as simple as a cliche of cute puppies lying around – and I'm really so serious.

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Also try to use videos from time to time – people tend to accept and attach to a much deeper level through the use of visually rich elements and interactive illustrating a message or story.

4) Customization or Customization

In 2018, the best marketing strategy rests entirely on personalization – when you tailor content to specific scenarios, people feel that you are in control of your marketing channels and that you clearly understand your target audience. The more they realize that you know them, the more they will realize that you can meet their needs.

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Start with these 4 new marketing strategies and integrate them into your 2018 marketing plans. Have a fresh start of the year and good luck!