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4 reasons to like complaints

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We all know that a person who likes to complain. One has the impression that they always have something negative to say about food, service, or anything that they deem inferior to that night. As much as this type of person can annoy you personally, small business owners should love the plaintiff. In fact, the acceptance of complaints will help shape the culture and products of your business.

Search for Systemic Problems

Companies can sometimes work as tests. You could examine it a million times and always never find an error. It usually takes another person to look at it to find the systemic problems that drive down sales. That's where the charming complainant comes in. They will literally point out the problems in your process for free. What can cost thousands to a consulting company, complaints are free.

Avoid Bad Publicity

If you create an easy way for customers to complain, they are more likely to go straight to you than at a more public point of sale. If you need proof, just look at Yelp reviews of some of your less favorite restaurants, and compare them to your absolute favorites. Note the difference in the public image. People buy what has good publicity. This is one of the reasons why customer service is so important for small businesses. If you are able to resolve the situation while only involving yourself and the customer, you are more likely to have better publicity in general.

Creating a culture of customer service

Part of the assessment of a business by a consumer is the quality of customer service. They want to be served and they want to be able to ask questions easily. The way you go about customer service says a lot about how much you really care about your customers. By creating a quick and easy way for them to complain, you show that you meet their needs and concerns, and that they are more likely to recommend the product or service to others.

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Use of complaints for data analysis

Data analysis is one of the most important and important trends for companies. There has been movement against qualitative data and quantitative data. With that, the number of complaints per sale can be a great resource for evaluating the performance of your business. Cost-per-complaint analysis should also be used to assess the cost of not modifying your product or service. For example, if the cost of claims for packaging exceeds the cost of packaging itself, it may be time to switch to consumer demands.

There are very few people in this world who inherently like to receive complaints. But if you can instill a loving complaint culture into your small business, you will see increased sales as advertising and customer ratings increase. Putting your pride aside is never easy, but keep an open mind and you will see that complaints are some of the best ways to improve your small business.

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