Have you ever thought about creating a podcast for your business?
When it comes to content marketing, many companies stick to blogs and occasional video. But the most successful companies are those who see the value of podcasting.
In addition to providing people with another way to experience your content, podcasts also offer several unique benefits to your business.
How a podcast can benefit your business
Podcasts provide a stronger connection between you and your customers. The Entrepreneur Reports, "By allowing you to speak directly to your audience, your own voice, podcasts help you communicate with your audience on a deeper and more personal level."
Unlike other forms of content that require the full attention of a person, a podcast is something that he can listen to while he is performing. other tasks, such as driving, working or exercising.
Another benefit is that when you know what you are doing, the process of installing a podcast is simple. There are many complete guides online; start with the Beginner's Guide to Podcast Host, and follow these four steps to start a podcast that gets results for your business.
1. Listen to high quality podcasts
The best way to learn the art of podcasting is to listen to podcasts that have proven to be effective and informative. You can find out what show formats have worked well for others and how they keep the public interest. There are many outstanding podcasts, but if you do not know where to start, some good business-oriented options are Dorm Room Tycoon, StartUp, and Duct Tape Marketing.
2. Get the right equipment and the right software
Sound quality is essential for your podcast, and if you want it to take off, you will need a good equipment and a good software. Fortunately, the microphones have become much cheaper, and there are microphones with sufficient quality for about $ 50. For a podcast that you record at home or at the office, it is important to have a soundproof room to eliminate background noise.
If you do the audio editing yourself, there are some excellent free software options, like Audacity. To call people for interviews, you can use Skype and third-party registration software.
3. Choose a format for each episode
Now, it's time to get into the details that will make or break your podcast. The format of your podcast is crucial, and most podcasts will have many different elements that make up the entire show. A solid format is the difference between a professional podcast and someone who walks in a microphone for an hour.
The Podcast Host lists a few format options, including the Solo podcast, the co-hosted podcast, the roundtable, and the podcast interview. How do you find the right format for your business? Try some for size: "The secret is to experiment in the first few days.Try a few different methods during your first 20 episodes.See those that prompt a lot of comments, and those that fit your personality. "
The format of your podcast depends on you, but most begin with an introductory message and important announcements. From there, you can jump into any segment you want, such as interviews, tips for listeners, or answers to listeners' questions. You can end your podcast with an outro or a call to action. If you have sponsors, you will also need to include them in each show, but it may be best to wait for your podcast to be considered before obtaining sponsors.
4. Bringing Guests
Guests are a great way to strengthen your podcast. When you hire a guest, you do not have to do all the work, so to speak, to make the podcast interesting and insightful. You can also gain more listeners who listen because they are fans of your guest and decide to continue listening in the future.
Start by making a list of people that may be of interest to your audience. Contact them by email to invite them. In the e-mail output, show exactly how it can be beneficial for them to go on your podcast. Including statistics, supporters and sponsors here is a good idea.
You may not receive a "yes" from everyone, but if you contact enough people, you will find people who would not be disturbed to be interviewed to broaden their audience and share their knowledge.
Go ahead with your new podcast
A podcast can put your business in front of a whole new audience and help you build a dedicated listening base. Once you get started with your podcast, consistency is the key to increasing your audience.
Use these tips to launch a podcast and launch yours in the right way!