Your company's emails may be missing something – a P.S.
P.S., or postscript, has long been used in various forms of written communication as a means of adding an extra thought after a message. And if your e-signature does not have any, you could really miss something.
Ivan Misner is a networking expert, founder of the BNI Franchise Networking Association and author of Networking Like a Pro. Misner is a big believer in the power of the postscript.
Misner said in a recent phone interview with Small Business Trends: "It's something that many people use in sales. But the average business man does not really think about it. "
Reasons for adding a PS to every professional e-mail
Here are some of the reasons why Misner believes that every business and professional owner should add a P.S. to your electronic signature.
Add a thought that stands out
Chances are, you have a major goal for your business at any given time. It could be to increase sales of a new product, gain followers of social media, convert email subscribers into loyal customers. Whatever that goal is, you should constantly work on it. But it is not always possible to approach it naturally in the body of an email. So when you use a P.S., you can add an extra thought that does not have to match the main message. For example, you can always communicate a quick message that aims to support your main goal of the moment.
Provide a Call to Action
In most cases, a P.S. in your email signature should be a kind of call to action. If you are trying to sell a product, it can be a link to this page of your website. If you are trying to connect with prospects, it can be a link to a video of your sales pitch. The P.S. section gives you a simple way to bring out this call to action.
Make lasting connections
Even if you do not specifically try to sell something, you can use your electronic signature to give people an easy way to follow you elsewhere online. Misner recommends adding a link to your Facebook, Twitter, YouTube or LinkedIn profiles and encouraging people to communicate with you on these platforms if you are trying to grow your network online.
Add something memorable
You can also simply use the P.S. section to share a funny or unique thought that could bring out your message in the spirit of those with whom you are communicating. If this little thing, perhaps a humorous quote or a pithy joke, makes you memorable to prospects or potential partners, this could benefit your business in the long run.
Call Attention Promotions
Of course, you can also change your P.S. in your email signature regularly to keep things fresh for those with whom you could communicate regularly. In fact, Misner recommends changing it every two months, or with each message for mass marketing emails. This gives you a simple way to promote sales or time-limited offers.
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