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5 Content Marketing Ideas for July 2018

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Do you need content marketing ideas to power your ecommerce business in July 2018? Consider being nice in New Jersey, introducing a small pandemonium, or focusing on customers and products.

Content marketing involves the creation, production and distribution of content for the express purpose of attracting, engaging and retaining customers.

For many e-commerce companies, content is a good way to build long-term sales and succeed. Here are five e-commerce content marketing ideas for July 2018.

1. Be kind to Jersey Week: July 3rd to 9th


In 1984, New Jersey was the most maligned state in the nation. Or at least that is what comedian and publisher Lauren Barnett believed when she first proposed "Be kind to Jersey Week".

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It seems that Barnett counted all the lines of demarcation, sarcasm and insults related to the state of the time and decided that the Garden State was mocked and made fun of more than any other place in the country.

She even suggested using the one-week observance to call family, friends and acquaintances residing in New Jersey and to apologize for having "chosen their state".

The obscure and humorous holidays such as Be Nice to Jersey Week can be gold marketing content. You have at least two approaches. You can seriously try to be nice to New Jersey, or you can try to have fun with the concept.

Let's look at some possible titles of articles or videos if you take the serious approach. Each set of sample titles is intended for a specific type of reseller.

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Seller of luggage and travel products:

  • "Explore 130 miles of the Atlantic coast of New Jersey this weekend",
  • "11 tips for your Cape May getaway,"
  • "7 Reasons Why You'll Fall in Love with Wildwoods, N.J."

Retail sale of clothing:

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  • "New Jersey, the next beach fashion home",
  • "10 Things New Jersey Can Teach You About Style",
  • "The street looks like Jersey City."

Classic vinyl record:

  • "Bruce Springsteen Saved the World"
  • "Top 10 New Jersey 1980 Metal Groups,"
  • "The 33 bands that prove that New Jersey is incredible",

If you are more intrigued by the idea that New Jersey needs a boost from the ego for a week (which means you want to go for humor), you could try doing it.

Fill in the empty field with a subject that will be entertaining for your audience of customers. Here are some possibilities.

  • "Be kind to Gwyneth Paltrow's week"
  • "Be kind to your week of food"
  • "Be nice with your boring neighbor's week"
  • "Be kind to the week of South Korea"
  • "Be kind to your feet week"

2. Pandemonium Day: July 14


Chaos, disorder and spontaneity are some of the traits that we celebrate on Pandemonium Day. Certainly, the first two – chaos and disorder – are generally bad. But that does not mean you can not use this obscure party in your content marketing.

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You have some options for articles, videos or podcasts.

Simply describe the holidays and suggest the Pandemonium Day activities. To skydive. Take a cooking class. Take a trip to a random day. Or eat a banana soaked in a garlic sauce.

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Describe the happy accidents that have affected the industry that your store serves. For example, the image sensor that powers your mobile phone's camera was only a memory cell that reacted to light.

Focus on controlling madness with articles or videos about organizing, meditation or even yoga.

3. Customer Profile

The son of one of my friends was recently featured in the local newspaper. This friend, who would never have bought a newspaper, bought a pile. We should not be surprised. People like to see each other or people like them. So, give your customers what they want.

Consider presenting some of your store's best customers in articles or videos. Ask these clients to tell their story or that of your company.

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For example, when the Big R Ranch and Farmer Retailer rebranded North 40 Outfitters four years ago, he allowed customers to tell the story.


Similarly, this same retailer uses customers to promote many of the products that he sells. Here is an example of the company's "Tested by Locals" series.


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4. Answering questions

In July, make a list of the 10 most requested questions by your clients. There may be questions about products, purchase questions or even questions about how to return items. Whatever they are, answer it in the form of a blog post, a page of frequently asked questions or a video. Here is an example of an omnichannel retailer who sells – among thousands of other products – fertilizers. This company has engaged a representative of one of its suppliers to help answer a question about grapes.

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5. Report of a trade show

As a final content marketing suggestion for July 2018, consider covering an industry fair as a journalist or blogger would. It just means going to the event, visiting booths and sharing what you discover with your audience of potential customers.

For example, check out this video of North 40 Fly Shop. It was taken during the International Exhibition of Flight Equipment Resellers last July. (Note on YouTube, a link to the store's e-commerce site.)


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