From Thanksgiving guides and holiday shopping guides to bizarre sporting events and observances, there are many topics that your company can use in November 2017.
Content marketing is about creating, publishing, and distributing content for the specific purpose of attracting, engaging, and retaining customers.
Useful, informative, and entertaining articles, videos, and podcasts are a form of media that your company can use to create an audience first, and then sell it to that audience.
Here are five topics to inspire your content marketing efforts in November.
1. Thanksgiving How-To
In the United States, Thanksgiving is a historic celebration. Almost everyone in the nation will celebrate it one way or the other.
Marketers have the opportunity to engage readers or viewers with useful and entertaining content that teaches them how to accomplish a task related to Thanksgiving.
This Thanksgiving didactic content could be a maple butter turkey recipe or instructions for making fan folded sheets of paper with children.
Choose practical headings for the industry and the public that your business serves.
2. Video Buying Guides
For retailers, November is the heart of the Christmas shopping season. It has three of the most important days for ecommerce holiday sales: Thanksgiving, Black Friday, and Cyber Monday.
In 2016, sales of electronic office products for the five Thanksgiving days on Cyber Monday totaled more than $ 8.4 billion in the US, according to comScore, the trend tracking firm.
To help your potential customers choose the right gift for the people on their list, consider publishing a video buying guide that explains in detail some of your most complicated or complicated products.
Imagine, for example, that you wanted to buy a fishing rod for your nephew. Which rod should you have? Shakespeare, the fishing supply company, has published a buying guide on YouTube a few years ago that could help.
In the video, Casey Davidson, product manager, walks through the process of choosing a cane. For November, try to do something similar for your business.
3. Sporting Events
Few things get people together like sports events do. It may therefore be wise to propose specific and timely events in your content marketing, especially if these events are likely to interest your potential audience.
For example, the national final of Bull Riders professionals, officially called the Ford Tough Construct Ford World Finals, will take place from November 1 to 5 this year.
The ACB has about 42 million fans. Of these fans, about 15% will earn more than $ 200,000 a year and 22% more than $ 100,000. In fact, according to the Professional Media Group, the median income of a fan of ACB is greater than $ 96,000.
If you sell products that appeal to this demographic, an article or video about the ACB finals may attract potential customers.
You could also cover important football games, such as the match of the University of Michigan against Ohio State University on November 28, 2017. Many college football fans simply call this game "The Game ". have had significant rivalry since 1918.
In November, choose a sporting event that makes sense to your audience, and write about its story, its tension, its important participants, or even its outcome.
4. Other holidays November 24
November 24, 2017 is Black Friday, a critical day in the retail trade where hordes of shoppers are buying department stores for significant discounts and Christmas savings.
Although there have been reports that Black Friday sales and significant discounts on public holidays may be down, the day remains important.
Rather than trying to compete with the hype of Black Friday, consider writing an article or creating a video on one of the other holidays that fall on Friday after Thanksgiving.
For example, there is "You're Welcome Day," which seeks to promote good manners. Thanksgiving is all about saying "thank you", so the next day is to say "you're welcome."
Here are some other pseudo holidays that fall on November 24th of this year. These are listed in no particular order.
- "Brownielocks Day", celebrating the brunettes.
- "No purchase day", a response to Black Friday.
- "Day of Evolution – All Your Uncles Are Monkeys."
- "D.B. Cooper Day," remembering the mysterious pirate in the air.
- "National Remembrance Day", since everyone will have them.
- "Celebrate your day of unique talent", because there is probably something you are good at.
5. Commentary on popular culture
Popular culture describes the attitudes, images, books, movies and music distributed by the media.
For some online retailers, pop culture content will be well suited to their brand. There are many opportunities to cover pop culture in November 2017, such as movie coverage. For example:
- "Thor: Ragnarok": November 3rd.
- "Roman J. Israel, Esq.": November 3rd.
- "Murder in the Orient Express": November 10.
- "League of Justice": 17 November.
- "Game Molly": November 24.
If the movies do not make sense to your audience, the books could do it. There are hundreds of early book releases in November that your company could preview, especially when you sell products that are somehow related to these books.
Here are some examples.
- Oath Holder by Brandon Sanderson.
- Renegades by Marissa Meyer.
- Hardcore Twenty-Four by Janet Evanovich.
- All closed by Cora Carmack.