Twitter can not compete with social media giant Facebook, but it is among the five largest social media platforms on the market today. With over 328 million monthly users, Twitter offers you a convenient way to reach a wide audience, including your current customers.
The number of Twitter users continues to grow at a steady pace – the audience that this platform can reach is constantly growing. In fact, the average daily active user base has grown by 14% year-on-year in 2016. Although Twitter has not made drastic changes to its platform in a decade, new users continue to stream regularly here.
An established Twitter presence can be beneficial when you're looking to promote yourself, interact with customers, and generate new leads.
Twitter serves as a multitool
Twitter offers a multifunctional platform for your business. Write short content that does not take time, share videos and graphics of any kind too. All of these things can be seamlessly integrated into your Twitter feed.
Make sure you have a variety of content uploaded to your Twitter account. Mix things up a bit and try to avoid using too much of the same thing. What I mean by this is not just downloading videos or just photos.
A healthy combination of different forms of content will create the best engagement of users.
No time commitment
Using Twitter does not need a lot of time. Posts are limited in length, so do not overload your posts. You can easily submit images, videos and other media on this platform.
Blogs, graphics, and other content that you need to create can take a long time to develop. Updating your Twitter account does not take much time. You can use Twitter to promote other content that you own. In a way, you have a social media platform that would scratch others.
Instant Comments
Using Twitter as a communication tool allows you to quickly reach a massive audience. Twitter users can also contact you.
The way tweeting works is great, conversations can stay transparent between your business and the consumer. Any other potential customer can learn how your business works based on your interactions with the world.
After a while, positive interactions between you and the customer can generate retweets that only enhance your marketing efforts.
Location Identification
As a business owner, you may be looking to join your community and advertise your existence or upcoming promotions. Twitter allows you to search for users based on their location so you can spread the word off or stay localized.
If you go to the advanced search function, you have the option to place a location. This will show people who are near the location of your choice. This is an easy way to connect with local Twitter users and introduce yourself.
See the trends
There is a unique feature that allows you to keep up with what's happening in the Twittersphere. You might be able to catch the hashtag wave and ride it to promote the visibility of your business.
Pay attention to relevant hashtags floating around Twitter at some point. A well-integrated hashtag in your tweets will increase your visibility. People use hashtags when they are looking for different topics and other users with whom they want to connect.
Keep tweeting
Twitter's active user base continues to grow. Twitter does not die yet. In fact, it's a valuable social media marketing tool for your business.
If you have not tried to establish your presence on Twitter, you risk missing out on valuable business relationships that you could establish.
Go ahead and see how much joy the tweet can bring you, as well as your consumer.