The different ways businesses can communicate with customers have never been so numerous. It is now common to set up a live chat on a website, send promotional emails and share all kinds of information on social media. But in the midst of these relatively new communication technologies, the phone continues to grab our daily lives.
It's easy to forget the value of actually speaking to someone, but this timeless communication device is something that most businesses can not afford not to have. That said, here are the top 5 reasons to talk to your customers over the phone.
Solving urgent problems
When a customer gives you a call, you can guarantee that the person has an urgent problem or question for which she needs a quick response. This can go to a potential customer who asks questions about the product specifications before buying or an existing product needing to clarify a billing problem.
Talking directly to the phone allows you to solve the problem of the caller and identify potential problems that could cause bigger problems in the long run.
Expand your audience
The basic functions of a phone include the acceptance and placement of calls. But modern phone systems can offer a lot more for your business. For one, it can help extend the reach of your business without installing a new office in a different location. For example, if you are targeting the local Liverpool, UK market, you may decide to use a Liverpool phone number even if you do not have an office in the city, which will entice customers potential to think that you are a Liverpudlian company.
Optimizing Digital Marketing Campaigns
You may not realize it immediately, but your company's phone can have a serious impact on your digital marketing campaigns.
In the field of local SEO, for example, it is necessary to use the same phone number on all your online properties. The same applies to online business directories. People may no longer leaf through the pages of a phone book, but they use online directories to search for local businesses. And when they find you, you can bet that they will look for a number that they can call.
