How did you feel if I told you that your content is underutilized?
And how would you feel if I told you that you can reuse existing content to its optimum capacity without much effort?
Do you know the unused content in B2B digital marketing should be a $ 50 billion problem for content marketers and CMOs?
That is why, according to Curata, 29% of marketers systematically reuse the content.
Because reusing content has several advantages such as:
- Reaching a new audience.
- Get the most out of the efforts of your content creators.
- Treatment of the problem of unused content.
- Improved organic visibility.
When you change the format of the content or when you change the target audience, you are involved in reusing the content. It refers to the use of your content for a new purpose .
Copyblogger has converted this article into a slide deck and posted it on SlideShare. This presentation has more than 53K views. The format of the existing content has been changed and it has begun to attract a new audience from another source.
That's what content can do.
Here are 4 smart ways to reuse content like a pro.
1. Create a presentation
Converting your blog post into a presentation is one of the best ways to reuse content, not because it's easy, but SlideShare has a lot to offer you.
SlideShare has more than 70 million users, 18 million downloads, and is among the 100 most visited sites in the world. More than 19 million slides have been posted on LinkedIn.
Ana has published 9 presentations in 30 days on SlideShare. His presentations drew 200,000 views, over 1,400 clicks, 400 new Facebook fans, and several top-ranked Google rankings. All this has been accomplished in just 30 days.
And its content was among the 1% most viewed on SlideShare in 2013.
SlideShare is gigantic and you should use it to reach a new target audience.
Converting your content to a presentation is easy:
- Use a presentation software of your choice such as Microsoft PowerPoint or Google Slides.
- Convert your article to a survey.
- Use one point on each slide.
- Use high quality images.
- Create as many slides as you want. The more slides you have, the better.
- Add a powerful call to action on the last slide.
2. Create an infographic
Infographics are liked and shared on social networks 3 times more than any other type of content and the illustrations help people better track the directions of a whopping 323%.
So, if you have a lot of blog posts with statistics and data, you can compile them and create an infographic. Visually is my favorite infographic creation tool that allows non-designers to more easily create a professional infographic.
Even if you have no data, you can still convert any article into computer graphics. For example, if a blog article attracts a lot of organic traffic and that it works fine, why not convert it to infographic and publish it on your blog and distribute it on the internet?
This Copyblogger infographic is not based on data, but on more than 260K shares.
As long as you have great content that you already know how to do well, convert it to computer graphics to reach a new audience.
3. Create a course
Do you have a lot of content in a specific niche?
If you have blogged for years, it is very likely that you have written a lot of content in your niche. Why not create an online course?
You can use your course as a lead magnet or you can sell it. Have you ever heard of the knowledge trade? This is the process of selling knowledge online and is expected to reach $ 325 billion by 2025.
Create a simple PDF or guide and distribute it on PDF sharing sites or use it as a main magnet or create a full-fledged online course and be part of the knowledge-based business industry. booming.
Platforms like Kajabi can help you sell your course online. This is a knowledge trading platform where you can create, sell and manage your online course. It has its own market that makes sales prices easier than ever. You can not only sell, but you can control your entire online presence. For example, you can create landing pages, create mailing lists, and grow your business.
John Omar, for example, earned $ 1 million in a year selling his online course on developing applications for iOS 7.
If your content can help you make a million, that's not a bad idea, is not it?
Let's start with a free class or PDF, then develop it gradually and start selling it.
4. Repost on the Middle
Do you see messages from Medium in SERPs? I can see them a lot.
That's why many people use Medium as a platform for content reuse. All you have to do is post your articles on Medium and sit down.
Benjamin Hardy had 20K subscribers in 6 months with help to reuse the content. He posted all the blog posts of his own blog in Middle. A clean way to reuse messages from your blog.
Not bad, right?
5. Create mini-clips for social media
Do you run webinars? You should do this because over 60% of marketers use webinars as part of their content marketing strategy.
It is important to note that webinars provide you with content that you can use on social media, on your YouTube channel, on blog posts, and so on.
The idea is to record your webinar so you can create mini clips for social media. The average length of a webinar is between 30 and 40 minutes. This means that you can create up to 40 mini clips from a single webinar.
Now, there are a lot of social messages for your subscribers.
You can use ClickMeeting to perform webinars and it will automatically save them all. Not only does it record your webinar, but you can easily trim it from your ClickMeeting dashboard and you can download it into your favorite file format.
You do not need to switch from one platform to the other, it will handle everything from recording to cutting through the publication on social networks and more.
Not to mention that you can use the transcript of your webinar to create blog posts, presentations, or ebooks. You have the content so why not use it to reach a new audience?
Creating new content is not easy nor cheap. Try to use the content you already have at full capacity. Start today to reuse, you will regret why you started it so late.