Whether you are ready or not, here are the holidays! Black Friday is only three Fridays, and it is one of the best times of the year to present your products to millions of customers looking for the right gift at the right price.
Recently, my colleagues at Bing Ads and Merkle gave an enlightening presentation on strategies to get the most out of your paid search campaigns during the holiday season. And they shared some ideas that might surprise you.
[Read the full article on Search Engine Land.]
The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.
About the author
Christi Olson is an Evangelist researcher at Microsoft in Seattle, Washington. For more than a decade, Christi has studied and practiced SEM. Prior to joining the Bing Ads team at Microsoft, Christi worked in the in-house marketing and agencies of Point It, Expedia, Harry & David and Microsoft (MSN, Bing, Windows). When she does not care about search and digital marketing, she can be found with her husband at the ACUO crossfit and races across the PacificNW, brewing and trying to find the perfect beer, and doing a lot of walks with their two schnauzers and pug.