Whether you are ready or not, here are the holidays! Black Friday is only three Fridays, and it is one of the best times of the year to present your products to millions of customers looking for the right gift at the right price.
Recently, my colleagues at Bing Ads and Merkle gave an enlightening presentation on strategies to get the most out of your paid search campaigns during the holiday season. And they shared some ideas that might surprise you.
[Read the full article on Search Engine Land.]
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