Whatever the time of year, your business marketing should become a 24/7 process. However, it's also important to understand emerging trends and channels such as the use of explanatory videos for your business. Since video is on the rise, it could be seen as an emerging marketing channel.
For other tips – in fact, five of them – keep reading.
1. Offer expert content in your niche
To differentiate yourself as an expert in the field, it is imperative to offer expert content in your area. Frequency is important, but quality is even more critical. You want to publish valuable content that your target audience will read.
You want your blog to be their source of reference for everything related to your niche, products and services. In fact, your content should be both exciting and informative. If necessary, you should hire someone to write the messages for you while you come with the topics and messages.
In addition, it helps if the information is timely. To illustrate this, you could produce vacation related items during this time of year, then articles on travel during the summer.
2. Using the explanatory videos
Videos are gaining popularity because they are fast, convenient and easy to consult. In addition to your expert content, the explanatory videos provide an advantage to your marketing efforts. Often people just want to see how your products and services work.
A fun explanatory video can do it very effectively in minutes. Another advantage is the ability to share videos. People like to post videos on their social media profiles.
And you can be certain that they will spread the word, especially if it allows them to have more entries in your contest. The power of word-of-mouth can do wonders for brand recognition because people trust their friends and family more than they do their advertising.
5. Email Marketing
Email marketing is always a powerful channel to convey your message to the right recipients. And, the email can be opened through a mobile device or desktop – so it can also be incorporated into your mobile strategy.
Email marketing helps drive traffic to your expert blog and also allows you to stay in touch with your customers and prospects.
Therefore, you can market your products and services while building your expertise. In addition, you can use email marketing to advertise your contest and send newsletters. Still, it's important to remember to create content that is valuable to your market.