5 ways to sell more this holiday season with Google updates for purchase listings

With the biggest e-commerce days of the year, it's not too late to take advantage of Google's new methods to help you sell more products online.

Attract users earlier in the buying process with showcases

For consumers who are on the road to buying online, Google is good at finding the best price and doing more research, but it's not always been the best place to help consumers to make choices sooner. Decision process.

But with Showcase Shopping ads, Google offers a better discovery process for these shoppers. This ad format was introduced as a limited beta in 2016 and is now available to all retailers. The underlying idea is that it allows advertisers to use a combination of images and lifestyle products to showcase their brand for generic eCommerce searches in which businesses ads for specific products would not be relevant.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Frederick ("Fred") Vallaeys was one of the first 500 employees of Google, where he spent 10 years developing AdWords and teaching advertisers how to get the most out of it as a Google AdWords Evangelist.
Today, he is the co-founder of Optmyzr, a unique data-driven AdWords tool company, one-click ™ optimizations, advanced reports to improve management efficiency. Improved accounts and scripts for AdWords He remains at the forefront of best practices through his work with SalesX, a search marketing agency focused on converting clicks into revenue. He is frequently invited to events where he encourages organizations to be more innovative and become better online marketers.

See also  Google launches Reach Planner for forecasting YouTube and video ads in AdWords