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6 Google AdWords Hacks to Generate More Local Pedestrian Traffic

Who said retail was dead?

According to the National Retail Federation, brick and mortar retail stores experienced a net increase of more than 4,000 store openings in 2017.

For every company that closed a store, 2.7 companies opened stores.

Even though department stores have remained the same, Superstores have flourished.

With e-commerce achieving sales growth of 24.8% in 2017 compared to the previous year, note my words, that's booming.

But consumers are still flocking to local stores. The main reasons that in-store buyers prefer local online stores are the problems they face with online shopping:

  • they can not physically inspect objects
  • loss of power to negotiate a better deal
  • Shipping Costs
  • logistics (pending delivery)
  • enter personal information online
  • difficulty returning objects

Local pedestrian traffic is still a major retail activity.

And one of the biggest marketing trends can not ignore in 2018, that is the rise of ROPO.

Online search, offline purchase.

These are the consumption habits of bargain hunters and thrifty shoppers looking for better deals locally.

The purpose of this type of marketing is to direct pedestrian traffic to stores and businesses so that they can benefit from local promotions or services.

Google AdWords has released new innovations that you can incorporate into your campaigns.

These innovations can help you improve your CTR and make sure your ads are profitable.

[youtube https://www.youtube.com/watch?v=LwMmJR08FS4?wmode=transparent&modestbranding=1&autohide=1&showinfo=0&rel=0]

In addition to the existing features and extensions, I've detailed six Google AdWords hacks that can drive more local traffic into your store or business.

Hack # 1: place announcement extension

When your main commercial showcase is where conversions take place, you should include the address of your shop in your ads.

An extension of geographic location displays the address of your store in the ad.

Here is what happened when I looked for "Seattle computer repair."

<img src="https://businessdigit.com/wp-content/uploads/2018/04/6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.png" alt=" Seattle computer repair adwords ad "class =" full-size alignnone wp-image-36374 "/>

By including your address in your AdWords campaigns, people are more likely to trust your business.

Introducing your store as a physical entity gives customers a sense of comfort by buying from a business that looks real.

To enable place extension in your Google AdWords campaign, follow these steps:

First, go to the Google My Business home page and click "Start Now".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911502_972_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" google my business now begins "class =" full-size alignnone wp-image-36375 "/>

Then you will have to search for your business, if it already exists and claim it.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911502_395_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" google my business card "class =" alignnone size-full wp-image-36376 "/>

If you can not see your business, make sure to check your business with Google before going to this step.

Once you have your account and Google My Business listing online, go to your AdWords account to link your accounts.

Look for the "Ads and Extension" tab and click on it.

Then select "Extensions".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911503_164_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" ad extensions step 1 "class =" full-size alignnone wp-image-36377 "/>

Click on "create an ad extension".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911503_288_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Create an AdWords Ad Extension "class =" alignnone size-full wp-image-36378 "/>

Select "Location Extension" from the drop-down menu.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911503_546_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" adwords place extension "class =" full-size alignnone wp-image-36393 "/>

You will then be prompted to use your addresses from your Google My Business account.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911503_892_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" select a Google Account my company "class =" alignnone size-full wp-image-36380 "/>

Your ad slot extension must now be enabled. And the location of your business should now appear in your ads.

This simple hack gives your online ad a physical location.

To attract more customers, Google has provided location extensions and store visit metrics on YouTube.

Here is an example of location extension, taken from a YouTube advertisement of IHOP restaurants.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911503_798_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Examples of location extension "class =" alignnone size-full wp-image-36381 "/>

By including location extensions in TrueView InStream and Bumper ads, people can interact with your brand and see your store location, opening hours, and directions to the store.

By incorporating store visit metrics into your YouTube campaigns, you can see which ads and extensions work best and drive in-store traffic.

Hack # 2: Extension of the promotion

You do not need to invent complex marketing campaigns to generate more traffic to your store.

By meeting the needs of mobile users, you can increase your sales.

You can also increase local traffic by setting up promotions in your online advertising campaigns.

A promotional ad extension displays the current promotions of your shop in the ad.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911503_294_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" promotion announcement extension "class =" alignnone size-full wp-image-36382 "/>

This will show the details of a discount percentage under your ad, as shown in the image above.

And it can also display prices on products in text ads.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911503_429_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" best hair salon adwords extensions "class =" alignnone full-size wp-image-36383 "/>

You can add additional details to your promotion, such as promotional codes or minimum order values.

The use of promotional extensions in your ads can increase the awareness of your offers and promotions. You can also choose the device on which you want to show your ads, for example, by targeting mobile users.

The ability to schedule the promotion for specific hours or days during periods of high pedestrian traffic can result in higher clickthrough rates.

Wordstream reported that its customers saw an increase of nearly 10% in CTR due to the use of promotional extensions.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_375_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.png" alt=" New promotion extensions hold the highest ctr "class =" alignnone size-full wp-image-36384 "/>

To add a promotion extension to your AdWords campaign, follow these steps.

Start by signing in to your Google AdWords account.

Then follow the steps mentioned in Hack # 1 to access the drop-down menu of the ad extension.

This time you have to select "Promotion Extension".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_166_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" adwords promotional extension "class =" full-size alignnone wp-image-36385 "/>

Then you will be prompted to set up your promotion.

For this example, I will set up a promotion for Mother's Day on flowers.

Click on "Opportunity" and select from the drop-down list.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_913_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Mother's Day occasion adwords installation "class =" full-size alignnone wp-image-36386 "/>

Then enter the details of the promotion.

You can choose the type of promotion, whether it's a percentage, a monetary discount or "up to _".

Enter the subject and the URL of your website.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_204_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" adwords promotion type "class =" full-size alignnone wp-image-36387 "/>

Then select the dates for which you want to start the promotion.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_707_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Select category start dates "class =" alignnone size-full wp-image-36388 "/>

In the "advanced options", you can choose to target only mobile or extend your promotion.

And you can also target specific hours in order to optimize your listings for store opening hours and higher pedestrian traffic times.

More information about this later.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_542_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" ad extensions advanced options "class =" full size alignnone-wp-image-36389 "/>

Next, you will want to save your promotion.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_801_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Save the choices in adwords "class =" alignnone full-size wp-image-36390 "/>

Google will then review your ad. Once the confirmation is received, your ad will be online.

Running AdWords promotions can also improve the relevance and quality of your ad.

By increasing your CTR, you have a better chance that your ideal client will see your promotion.

By raising awareness of in-store promotions, you will attract more customers to your store.

Promotion extensions are only available in the new AdWords interface. These new innovations were designed exclusively for the new AdWords experience.

Google also offers a best practices guide to help you get the most out of the new interface and optimize your ads.

Hack # 3: Message Extension Click for Text

Providing instant communication with potential customers is a great way to boost local traffic.

According to Google data, 65% of consumers would consider using email when scheduling an appointment in person.

Or when you are looking for information about a product or service.

Grand View Research expects an increase in the use of chatbots.

With the market value of the chatbot expected to reach $ 1.25 billion by 2025, the chatbot industry is expected to experience significant growth.

Innovations in AI and machine learning technologies will improve the functionality of chatbots.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_678_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.png" alt=" future catbots "class =" full-size alignnone wp-image-36391 "/>

A click-to-message extension (or simply, message extension) is an additional link embedded in your ad. This link connects customers to your business via SMS.

Here is an example of message extension in an advertisement for "car dealerships".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911505_651_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" car dealership text us adwrods "class =" full-size alignnone wp-image-36392 "/>

If a client wants to make an appointment, he can easily click on the link and be brought to the courier application for an appointment.

Or, if your business receives a lot of phone call traffic using this method, you can convert this traffic to local traffic by asking them to schedule an appointment.

You can save time and eliminate "tire kickers".

Not everyone likes to make a phone call, and the possibility of texting instead gives another channel of communication to your customers. Let them feel in control.

To create a message extension in your campaigns, you must first sign in to your Google AdWords account.

Then follow the first few steps mentioned in Hack # 1 to access the drop-down menu of the ad extension.

Then select "Message Extension".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911505_859_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" adwords message extension "class =" full-size alignnone wp-image-36379 "/>

Now enter the name and phone number of your business.

Add message extension text and your desired automated reply to your customers in their email application.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911505_17_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" enter business details and text "class =" full-size alignnone wp-image-36394 "/>

AdWords automatically creates an example that shows the appearance of your ad in a campaign.

And also how automated text can appear in their email application.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911505_261_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Mobile Announcement Example "class =" alignnone size-full wp-image-36395 "/>

Click to register your ad and the Google review process will follow.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911504_801_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Save the choices in adwords "class =" alignnone full-size wp-image-36390 "/>

Creating a message extension defining an appointment or consultation is a simple but effective way to attract the right people to your store or business.

Reporting on messages allows you to record the performance statistics of a click-to-message campaign.

You can see how often a user starts a conversation with you after seeing your ad, also called "conversation rate".

Maisie Harris, Chief Marketing Officer at LeadRival, found that their conversation rate was over 2 times the lead conversion rate online.

This meant that courier routing was the best way to increase lead volume.

Wordstream shows a creative way to use message extensions as a form of lead generation.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911505_784_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" send SMS via ads on adwords "class =" alignnone size-full wp-image-36396 "/>

The method uses message extensions to get a prospect on the phone rather than answering questions directly.

Career Path Training Corp. added a "Click here to send us a text message". They saw more than 30% of the texts received become qualified prospects.

By displaying "click to post" extensions in AdWords campaigns that target high-intention keywords and / or branded words, you are targeting mostly hot prospects.

This type of campaign should aim to engage the potential customer and have them speak directly on the phone.

For low-level keywords, you can configure a click-to-message extension that automatically answers their questions.

Hack # 4: Optimize Advertisements During Shop Opening Hours and Hours of Heavy Traffic

I tackled some of the mistakes you can avoid in your AdWords campaigns.

Do not link your ads to the right landing pages, for example. Or do not group the right keywords and ads, for another.

With your online advertising budget, you want your ads to appear for the customers you actually want to see.

And during the hours that are most effective for these people, for example during opening hours of shops or meal times. This is often called daytime separation.

Here's an example of an AdWords campaign for restaurants targeting consumers with specials for lunch, during specific meal times.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911505_125_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" restaurant menu on adwords "class =" alignnone full-size wp-image-36397 "/>

Using the ad scheduling feature, you can set the days of the week and the time at which you want to show your ads.

Scheduling ads is not an exact science. But by implementing it, you can save your ads by underperforming them.

To do this, increase your advertising budget by adjusting your bids for these specific hours.

Bid adjustments allow you to run ads all day long, but with an increase in volume for the set hours. In addition, there are scripts to help you automate the process.

This is how it works.

First, you must create an advertising campaign for which you will also apply planning.

Check this article to create a campaign.

Once you've created one, go to the campaign you want to adjust in AdWords.

Then click on the "Campaigns" tab.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911505_188_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" adwords campaign tab "class =" full-size alignnone wp-image-36398 "/>

Then click on your campaign.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_65_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" click on the campaign in adwords "class =" alignnone size-full wp-image-36399 "/>

The next step is to click on the "Ads Calendar" tab.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_629_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" adwords adwords "class =" alignnone full-size wp-image-36400 "/>

You will need to focus on a specific time during the advertising week – "Day" or even "Hour".

For this example, I will select "Time".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_968_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Adwords ad planner "class =" full-size alignnone wp-image-36401 "/>

You will have access to hourly measurement data.

Here you can see how many people are clicking on your ad during your opening hours. You can also determine if the patterns coincide with longer travel times.

Check the models to make sure they are consistent.

Once you have determined which time is the best time to show your ad, you can now define your schedule.

To do this, select "Announcement Calendar" again, then click "Edit Announcement Schedule".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_302_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Change the ads calendar "class =" alignnone size-full wp-image-36403 "/>

You arrive at the next screen where you can manually enter the time of day for which you want to adjust your bids.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_336_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Editing your adwords calendar "class =" alignnone size-full wp-image-36404 "/>

On this page, you can select every day to apply the change to or individual days by selecting from the drop-down menus.

For this example, I will apply adjustments to each day of the week, between 14:00 and 17:00.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_825_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" day adjustments in adwords "class =" full-size alignnone wp-image-36405 "/>

In the table below, you can set bid adjustments for specific time intervals, as you have already indicated.

You can increase the amount of your bid when your ad campaign shows its best times.

Click the box next to the day and time you want to adjust. Then select the dash under the column "Bid Adjustment".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_106_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" select hours in adwords "class =" alignnone size-full wp-image-36406 "/>

Now you can adjust by increasing or decreasing the percentage of the offer for this day and this hour.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_308_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" increase the bid adjustment "class =" alignnone size-full wp-image-36407 "/>

Best practice is to track the performance of your campaign. Take note of which days and times you receive the most pedestrians.

And use this information to evaluate if your campaigns need to be tweaked.

Hack # 5: Using Geotargeting Ads for Specific Locations

If you do not optimize your AdWord campaigns for location targeting, you lose local traffic in your store.

Geographical targeting identifies the location of your ideal customer based on their IP, WiFi or GPS data.

According to BIA / Kelsey estimates, US annual mobile advertising spending will rise from $ 33 billion in 2016 to $ 72 billion in 2021.

This is a compound annual growth rate of 17%.

Targeted mobile advertising spending by location is expected to increase from $ 12.4 billion in 2016 to $ 32.4 billion in 2021.

This represents 38% of revenue generated by mobile ads, and 45% by 2021.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_220_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Geographical targeting in adwords "class =" alignnone size-full wp-image-36408 "/>

Geographical targeting also allows businesses to record consumer behavior based on their location.

You can customize your ads to geo-target consumers based on their locations, such as shopping areas and airports.

Acquisio was used to target people who visited clinics or hospitals within a 50-mile radius. This was the most effective AdWords strategy with 0.18% CTR and 6,480,280 impressions.

You can also geo-target consumers by income.

Croud did it for a luxury retail customer by applying positive bid modifiers at the top 10% level.

In the first month, they saw an increase in the average value of orders for the top 10%, which is now 101% above the average of the account.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_270_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.png" alt=" cpa cr adwords "class =" align the size of the image wp-image-36409 "/>

To set up location targeting in AdWords:

First, open AdWords and select the campaign you created earlier.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911506_65_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" click on the campaign in adwords "class =" alignnone size-full wp-image-36399 "/>

Then click on the "Settings" tab.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_597_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" tab settings tab adwords "class =" alignnone full-size wp-image-36410 "/>

From here, select the "Locations" drop-down menu.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_767_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" Placements in adwords "class =" alignnone size-full wp-image-36411 "/>

Then click on "Advanced Search".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_163_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" enter another adwords location "class =" alignnone size-full wp-image-36412 "/>

You can now enter the name of the postal code or street name you are targeting. You can choose a location that will select the entire postal code.

Or you can select a street and set a radius for your location targeting

Initially, your main goal should be the area where your store is located.

For example, if you want to target West 34th Street in Manhattan.

Click first on "Ray".

Next, adjust the radius to "2 miles" and enter the name of the street.

Then click on "Target".

(If you choose the "Location" option, you will also notice the "Exclude" button that allows you to exclude an area from your geographic targeting.)

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_395_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" select a department in adwords "class =" alignnone full-size wp-image-36413 "/>

AdWords will generate a two-mile geo-target area at the desired location.

Once you are satisfied with the results, click "Save".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_62_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" ray google adwords "class =" align the size of the image wp-image-36414 "/>

From there, you will return to the "Settings" page.

Click "Save" once more to save your campaign changes.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_592_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" save the target location adwords "class =" alignnone size-full wp-image-36415 "/>

With geo-targeting, you can follow the process above, add multiple placements, and adjust the radius accordingly.

You might have an advertising campaign focused on brand awareness throughout the New York area, while another "promotional" campaign could target local pedestrian traffic, within a radius of mile.

You can also record the performance of each department using distance reports. These reports record the distance between the customer and your store or business when they saw your ad.

You can use this information to help you find the best radius to target.

Hack # 6: Local Inventory Announcements

Google Shopping and text ads grew by 20% between 2016 and 2017, while total revenue grew by 64% between 2016 and 2018.

This means that retailers are still interested in using Google Shopping as an advertising channel.

The 2019 Sidecar Google Shopping Benchmark report tells us that a trend to watch is the reconciliation of online and in-store experiences.

Consumers want the best of both worlds: e-commerce and brick-and-mortar stores.

Google uses in-store and Google Shopping ads to help customers who search online and buy offline.

When consumers click on your ad, they arrive on a page hosted by Google for your store, called the local storefront.

Here, buyers can see the store information:

  • In-store inventory,
  • Hours of operation
  • Itinerary
  • Promotions

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911507_771_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" local local inventory local showcase "class =" full-size alignnone wp-image-36416 "/>

In-store product listings allow you to sync your inventory in real time, so buyers know if you have the item they're looking for.

By uploading your local store, you can target online customers with local ads and drive in-store sales.

Adding local stock ads to your AdWords account is a bit more complex than setting up ad campaigns.

You will need:

It also requires skills in product flow creation and inventory management.

Fortunately, Steve Costanza's message on Sidecar simplifies this process.

First, you must activate in-store product ads in your Merchant Center account.

Go to your Merch Center Dashboard and click on the three-point icon at the top right of the screen.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_229_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.png" alt=" 3 point icon next to the mail icon "class =" alignnone size-full wp-image-36417 "/>

Then click on "Merchant Center Programs".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_506_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" programs of the merchant center "class =" alignnone size-full wp-image-36418 "/>

Scroll to Local Inventory Ads and click "Start."

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_975_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" ads for the year "class =" alignnone size-full wp-image-36419 "/>

Then confirm that the qualifications are met and click on "Activate".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_936_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" turn on local listings "class =" alignnone size-full wp-image-36420 "/>

Then you will be brought to the configuration to select the country of your store.

Click the big "+" button.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_48_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" adwords configuration "class =" alignnone full-size wp-image-36421 "/>

Et ajoutez le pays de votre magasin.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_776_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" pays ad store dans adwords "class =" alignnone taille-full wp-image-36422 "/>

Vous serez invité à entrer vos coordonnées et à cliquer sur "Enregistrer".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_615_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" inventaire google mon entreprise "class =" alignnone taille-pleine wp-image-36423 "/>

Si vous résidez en Europe, vous devez vérifier votre page À propos de. Si cela ne vous concerne pas, passez à l'étape suivante.

Ici, vous devez créer un flux d'inventaire de produit local. Cela indique à Google quels produits sont trouvés à quels emplacements.

Ce guide des débutants de Google vous guidera à travers le processus.

(Il est essentiel de garder ce flux à jour.)

Une fois cela fait, il est temps de vous enregistrer les flux d'inventaire et de les envoyer à votre Merchant Center.

Pour soumettre vos fichiers d'API. Cliquez ici pour le didacticiel de Google.

Ensuite, vous devrez demander une vérification d'inventaire.

Pour soumettre votre contact de vérification d'inventaire, procédez comme suit:

Cliquez sur "Annonces d'inventaire locales" dans le menu de gauche de votre tableau de bord Merchant Center.

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911508_700_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" petites annonces pour l'inventaire local 1 "class =" alignnone size-full wp-image-36424 "/>

Sélectionnez le pays correspondant à votre magasin et indiquez le coût d'expédition et les détails de la police.

Ensuite, cliquez sur le bouton "Demander une vérification".

<img src="https://businessdigit.com/wp-content/uploads/2018/04/1523911509_635_6-google-adwords-hacks-to-generate-more-local-pedestrian-traffic.jpg" alt=" frais de port et politique d'achat url "class =" alignnone size-full wp-image-36425 "/>

Une fois que vous avez créé et envoyé vos flux à Merchant Center, un représentant de Google communique avec vous et planifie une visite en magasin pour vérifier que votre inventaire est à jour et exact.

Enfin, vous devez activer les annonces produit en magasin dans Google AdWords.

Si vous n'avez pas encore configuré de campagne d'achat, vous devez en créer une.

Suivez ce guide pour vous mettre en place.

La synchronisation de votre flux d'inventaire avec vos campagnes AdWords peut permettre à vos clients potentiels de savoir quels produits vous avez en stock.

Lorsqu'ils recherchent un produit spécifique, votre annonce s'affiche à côté de leur recherche. C'est possible si vous avez optimisé votre annonce pour concurrencer les enchères de concurrents.

En plaçant l'adresse physique de votre boutique à côté de ces annonces, les clients peuvent facilement trouver votre emplacement.


Les gens aiment la commodité du magasinage en ligne, mais ils sont également attirés par l'expérience plus tactile du magasinage en magasin.

La recherche nous apprend que 54% des acheteurs en ligne lisent des critiques en ligne avant de faire un achat.

Ce qui est plus intrigant, c'est que 39% des acheteurs en magasin lisent des critiques en ligne avant de faire un achat.

Les tendances indiquent également aux spécialistes du marketing et aux propriétaires de magasins que les clients aiment avoir le choix d'acheter en ligne, en magasin ou de faire des recherches en ligne pour acheter en magasin.

Avec ces informations, il est essentiel de répondre à ces besoins dans les campagnes publicitaires.

Des ajouts simples à vos campagnes AdWords, tels que l'ajout de votre adresse physique, peuvent renforcer la confiance des acheteurs.

Dites-leur quand une promotion est lancée sans frais supplémentaires.

Y compris les extensions click-to-message pour que votre client puisse vous envoyer directement un message texte peut éliminer la peur d'appeler certains clients.

L'optimisation de vos annonces pour cibler les consommateurs dans le cadre d'une période de la journée où ils peuvent faire des achats ou en les ciblant de manière hyper-locale, peut avoir un impact considérable sur le trafic local vers votre magasin.

L'exécution d'annonces en stock locales peut présenter les produits disponibles en magasin lorsqu'un client recherche des articles à proximité.

L'enregistrement des données issues des comportements de vos clients et leur utilisation dans vos campagnes AdWord confèrent à votre magasin un grand avantage pour générer du trafic local.

Surtout les concurrents qui ne le font pas.

Faites le pont entre le magasinage et la navigation en ligne et les achats en magasin pour offrir des options à vos clients. Laissez-les se sentir en contrôle de leur expérience de magasinage.

Quels hacks AdWords avez-vous utilisés pour augmenter le trafic piétonnier local?

A propos de l'auteur: Neil Patel est le cofondateur de Neil Patel Digital.

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