Have you ever raised money during your childhood?
Maybe it was for your football or softball team or maybe for a class trip. Whatever the case may be, most of us know about children's fundraising activities, like going door-to-door selling chocolate bars or selling boxes of popcorn or even try to get a monthly subscription from one of the different magazines you offer.
But going door-to-door offering the object you are selling will not bring you any money for what you are trying to collect money, is not do not you? You must actually have people shopping …
And the same applies to business – you need to increase your conversion rate. In other words, you must convert potential customers into customers.
But offering your product to everyone you meet will not necessarily increase your conversion rate. Increasing your conversion rate is an art that requires exquisite planning:
Creating a compelling proposition
The potential of your conversion rate is determined by the value proposition – an innovation or feature that makes a product or business attractive to customers.
Rather than focusing on the font and button shapes of your site, be very careful, first, that the content of your home page is of high quality.
Keep it clear
Often, business owners like to use jargon to try to impress their customers. You could end up writing as if you were talking to an expert.
However, this only confuses customers and they find themselves frustrated at not understanding. Of course, you want to look well informed, but let the industry lingo.
Take a test A / B
To boost your conversion rate, it is to test, test and test. So, when deciding on software, consider investing in A / B testing.
The A / B test is a technique designed to increase the conversion rate of your website and, since most people buy online now, the conversion rate of your website is vital.
The software for A / B testing directs 50% of incoming traffic to page A and the other 50% to page B. But both pages have a call to action. In the end, you simply follow the number of people who have acted.
For best practice, you should have several A / B tests run on your website at all times.
Increasing confidence
The fact is that people are more inclined to buy something when they trust the company or the individual they are buying.
Therefore, it is essential that you add items such as customer feedback to your site to reinforce that trust with potential customers who visit your site.
In addition to customer feedback, highlight your expertise and other accomplishments that can help you talk about your success and your character.
Make shopping easier
If customers have to look for how to make a purchase and go through several pages, you can kiss this sale goodbye. They will quickly turn around and find the product elsewhere.
Things like a simple one-click purchase option will only make customers more inclined to make a purchase.
Communication Value
Of course, building trust is vital, but communicating value gives them more reason to trust you.
Especially if you offer things as a guarantee, make sure to highlight it in the product description. The more you highlight benefits, the more people are inclined to buy.
Take a minute to think about what makes you, as a customer, make a purchase. Become a customer for a while and consider it when trying to increase your conversion rate.
Increasing your conversion rate is the ultimate key to your success.