Since the launch of the first of my two decorating websites in April 2015 and the second in January 2017, I have learned some tactics that have helped my businesses make more money. In this post, I will describe six of them.
Give customers what they want. The first purchase order I received on My Wedding Decor, within three weeks of the launch, came from a Sydney event management company.
After the launch of the rental four months later, in one month, my first two orders for the rental of items – and four-digit orders – came from the Italian fashion label Max Mara and the # 39, eminent Monash University of Melbourne.
Unmarried, who were my target market.
Once I received the 50th phone call starting with "I know you're only doing weddings, but …" it's finally happened to me to launch My Event Decor to target the market of corporate events. Today, corporate events and rentals account for about three quarters of my total revenue.
Accelerated Service Offer. In the world of corporate events, planning is lagging behind. By failing to plan ahead, business event managers often do not have the time to research Google and compare costs.
I've had a growing number of corporate event managers who will pay "all you need" to get what their client wants.
They are willing to pay a lot more for priority service, overtime, overnight delivery, and so on when the deadline is almost over. This can range from an accelerated personalized decor to thank-you gifts urgently delivered by a customer.
Pay more for products and shipping prices are reduced. If you want more sales from lucrative buyers, charge more for your items and as little as possible for shipping.
For example, I discovered that my clients are more likely to spend $ 800 for a large bulky decorative item with a $ 100 delivery fee than if the price was $ 500 with a shipping fee of $ 100. $ 400.
A drop in product prices attracts customers with a lower budget who are reluctant to deliver $ 400. However, the same product priced at $ 800 pre-qualifies those who can afford this price – and they consider low shipping costs of $ 100.
Offer several ways to contact your business. Buyers wait for answers quickly. You will win business simply by being extremely fast in response.
Buyers can contact me by phone, contact page, live chat, social networks and a new Shopify app that I added six weeks ago and called "Poser a question".
Asking a question appears on every product page, with a link to a three-field form (name, email, and query space). The Ask a Question section is less "invasive" for a client than a phone call. Since I added it, I have closed 22% of these queries.
I have closed 28% of my contact queries on pages, and 36% of live chat queries.
Live chat is working! My Shopify Lucky Orange app allows me to use live chat and see in real time the pages that customers are watching.
For example, a client recently launched a live chat session to ask if it was possible to rent a silk foliage wall background. Because I already knew what product she was going to ask for, I quickly called the supplier, telling the provider the details of the date of the place where the customer typed them during the live chat. I then responded in real time to the buyer with the answers she needed. She ordered it then and there.
Sell products originally designed for different uses. The list of generic products that consumers can find anywhere that usually requires you to sell them at a great price.
But if you're looking for unusual products, you can find suppliers who want their products to be used for entirely different purposes. This allows you to position them as a different product offering, meaning that few or no competitors will have them in their product line and that your visitors will not be able to easily compare prices.
For example, I rent a well that has been sold as a children's toy – for wedding guests to insert money and gift cards. He has paid for himself many times.
Buy from suppliers whose websites are misclassified. I sell and rent selected products partly because buyers are unlikely to find them online and can not compare prices.
Many providers do not understand search engine optimization. They may use a meaningless product title tag – such as "product1234" – or they may provide a little or no product description, which makes it unlikely to appear in Google searches.
Carefully review the titles and product descriptions of potential suppliers. If they're hard to find in Google, consider adding them to your product line.