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7 marketing strategies bloggers should use in 2018

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No matter what you are talking about: you have the ability to reach a wide audience if you know what you are doing. Many bloggers start with a grandiose idea of ​​celebrity, but they do not realize the hard work and marketing prowess needed to make it happen.

Bloggers who get used to growth and success start with an elegant marketing plan.

"Each technique must be evaluated, analyzed, prioritized and then implemented," says Scott Langdon of the SEO agency Higher Visibility. "Nonetheless, a marketing plan gives direction to the no direction.If you do not have goals, you will not put resources into goals and you will not achieve those goals." an online marketing plan, you get a step-by-step guide to success. "

Unfortunately, most bloggers do not start with a complete marketing plan, so success is not always the result. If you want to be a top-win blogger, here are some important marketing steps to take.

1. Target Messages

Who do you write to? What are their main concerns? How can your blog respond to these concerns? Answer a few key questions about your target audience and then create your content to attract this demographic.

"Unless you want to spend all your marketing dollars and valuable time on people who do not care about your blog, you need to be careful about which audiences you want to target," says Hongkiat's Edward Khoo. "Before posting any piece, determine if it reaches the right place in your demographic."

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2. Visitors' Blog

Guest blogs are one of the most effective ways to help you reach your goal. Start by contacting popular blogs in your niche to see if they accept guest messages. Write a few articles that match their websites with a link to your blog, either in the article or in the author's biography.

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Do not just limit your writing to your own niche, though. Most readers have different interests, and you can reach a wider audience by posting blog articles on well-established blogs in any category. The high value content in any niche is your ticket to be accepted as a guest blogger to blogs like Huffington Post, Forbes, and other high profile websites.

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3. Social Media Ads

Advertising can be expensive and does not always produce the desired results. On the other hand, ads on social networks are a class apart. They are currently one of the best ways to reach a wide audience, especially on Facebook and Instagram.

Creating good ads on social media can be difficult for beginners, so do your research or consider taking a course to learn how to make the most of your money.

4. Network with influencers

Bloggers do better when they are part of a network of other bloggers. You can create networks in your own niche and, in others, read and comment on blogs and social messages, and send messages to bloggers privately to form a mutually useful connection.

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When you have a powerful network of influencers, they mention you, which expands your audience. It's one of the fastest and most effective ways to expand your readership.

5. Affiliate Marketing

Online retailers pay bloggers to publish articles containing their links. Affiliate marketing works both ways for bloggers. You will earn money by promoting other blogs and then using this money to pay other bloggers to promote your links.

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Affiliate marketing is one of the most dynamic marketing strategies in blogging and is ideal for all bloggers. This can be a hard thing to master, so consider online courses that thoroughly explain the process and strategies.

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6. Educated content

One of the best marketing tools in your arsenal is high quality content, so focus on creating more educated content for your readers. Start by analyzing the main problems that your blog can solve. Then create content that informs them of how to overcome these obstacles.

Educated items tend to be longer in nature, 2000 words or more. They will include facts, statistics, realistic examples, pictures and other very useful content. These articles are not the easiest to create, but they will generate interest and may be useful in other marketing campaigns.

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7. Optimization

Optimization is the key to putting your blog in front of the people who will benefit the most from your content. You will optimize for readers and robots.

To optimize things for readers, focus on quality content, short paragraphs, grammar and technique, basic keywords, and engaging titles. Think about how you like online articles and tailor articles to your blog.

To optimize robots, learn all you can about search engine algorithms. Google and other major search engines use algorithms to help match search queries with useful articles. Google has published a list of all the must of algorithms for your reference. Familiarize yourself with Google's expectations and provision your content to use natural search queries.

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These are the basics of any blogger eager to expand his reach and hone his marketing skills.