In the very first report of this type of eMarketer, a global digital video forecast predicts that 78.4% of viewers will use their mobile phones to watch digitally-cast content in 2018.
Mobile video viewing trends
The report says that nearly a quarter of the world's population will watch video on their mobile phone in 2018. The data also highlight mobile growth globally and the fact that these devices have become the point of Internet access for many parts of the world. This in turn makes them the main device for watching the video.
For small businesses, increasing mobile presence is now a must. Smart phones have become ubiquitous and as connectivity continues to improve (via 5G), they will be the main / only computing device for more people. And the video will also be the way they communicate.
Oscar Orozco, senior forecast analyst at eMarketer, addressed the communication aspect of the video in the press release. He said, "A discreet driver viewing the video is the use of chat applications. We expect that around 55% of Internet users will be active on chat apps by the end of 2018. Watching and sharing digital videos are a major feature of email apps like Facebook Messenger, WhatsApp and WeChat. first experience with digital video. We expect this to continue to be an important driver of mobile video consumption. "
2018 Video Display Forecast
Over the next year, 2.38 billion people will watch videos streaming or downloaded on all devices. However, more than three quarters will use a mobile device.
As for the platform of predilection, YouTube will carve the lion's share since 1.58 billion people will use it to watch videos at least once a month. The 9.2% increase over 2017 is due to the fact that eMarketer claims that two-thirds of digital video viewers worldwide will watch YouTube in 2018.
Forecasts for 2018 were based on the analysis of quantitative and qualitative data from research firms, government agencies, media companies and public companies, as well as from other sources. interviews with senior executives from publishers, advertising buyers and agencies.
Small Business and Mobile
According to all accounts, mobile use is becoming the preferred method for connecting, communicating, shopping, interacting, and viewing content. Sixty-four percent of consumers said they watched a video marketing on Facebook influence a decision to buy. And 89% of Facebook's advertising revenue comes from mobile phones for the fourth quarter of 2017.
If you are a small business, you must have a mobile presence. This is the device that your customers will use to find you and even buy the products and services you offer. EMarketer's global digital video forecasting is another element of data building that consumers are turning to.
Photo via Shutterstock