8 ways to make sure your trade show booths are effective

Small business owners know that trade shows are a great way to market your products and services. You meet a lot of people over a period of three or four days. You get insights and feedback from customers. Trade shows also allow you to see competitors and how different you are. You are able to network with colleagues and people from the industry who could be good referral partners for you. However, how do you know if your display booths are effective in getting you the answer you anticipate? Here are eight effective tips for you.


Your display will fall flat if you are able to get people to come to your booth, but your staff does not know your products or services. Training your staff to your products or services is key.

Make sure they know how to talk to people, what you sell, answers to basic questions and the reasons for your products. You want to make sure prospects and potential customers see your business in a positive light, so that they are more likely to buy from you when the time comes.


You want a simple design for your exhibition booths. Use good graphics that tell your story without taking up too much of your booth or too complicated to understand. You want to attract them to your booth, but you want the message to be powerful and memorable. At the same time, make your professional graphics so that they showcase your business in a positive light.


To be effective, you want to know the rules of the show or the association sponsoring the conference. Each show has its own set of rules for setting up and dismantling the exhibition stands. You want to read the rules and follow them. This will allow the organizers to ask you to come back and establish your company as a cooperative.

Key Elements

The display kiosks should always have the name of your company, your company logo and some key pieces of information you want them to remember. When you set up your booth, remember that you are one of the hundreds. You want to make yours more memorable than the rest.

Promotional Items

Some people attend conferences only for the free stuff that they can get. You want to have gifts, but you should choose those that are related to your business.

For example, a health practitioner offered sunscreen with their logo as a gift. You could also have a drawing for a free product. If you make screens, how about a screen repair kit as a gift? Use this marketing tool wisely.


Do not miss the business cards, brochures, pens and other supplies you need for an effective trade show appearance. Plus, do not forget to bring duct tape, scissors, thumbtacks, thumbtacks and Velcro fasteners to make sure your booth has the right look and feel. You might not use them all, but you will be prepared if you need them.

Gift Certificates

Attendees at a trade show are waiting for you to hand out gift certificates or offer a discount on orders. Consider what you can afford and give an advantage to people to choose your display booth over others.

Dress Code

You should wear professional clothing, especially if you do not usually do it at the office. S dress shows your professionalism and respect for your customer. It will also send a message of high quality products to your potential customer. In addition to the professional attire, be sure to wear comfortable shoes because, most likely, you will be standing for many hours.

Author: Usman Raza is a freelance writer, author, and content marketing specialist for Headset Zone and Telegiants. When he is not working, he probably spends time with his family. Follow him on Facebook @ usmanraza40 and Twitter @usmanintrotech

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