You have probably heard someone suggest that it is important to have a balance in your life, no matter what your business, your passion or your business is. This is to keep the proven methods of the past and combine them with what will work in the near future. Balance is certainly essential when you are developing a website for your business, especially a balance between creativity and technology.
We have all been faced with "something" in our lives that is far too complex and difficult to understand, let alone use. You certainly do not want it to be the reaction of potential customers when they come to your home page or landing page, with the intention of buying!
You must make sure that they can use the site to buy or collect information as easily as they would if they were walking around a physical store in your community. Therefore, you must communicate effectively with them via your website, so you need these five essential communication skills to create a user-friendly portal.
How to understand the difference
You can, of course, simply provide the basic information and some specific details to a professional web designer, then hope for the best. If you have worked with this person or company before and are satisfied with the results, you probably do not have to worry.
But will the so-called "status quo" of web development be enough for your business to thrive and grow up healthy? Start this planning process by clearly defining your goals, considering content as the key to successful marketing.
Once you have become familiar with the amount of copywriting you will use in relation to other content such as photos, graphics and videos, you have taken a first step towards balancing creativity with technology.
Do not make the mistake that some online businesses make and use all the available technology just because you can. This is the type of website that can deter a potential customer, preventing them from paying for your product or service.
You should use a comfortable amount of copywriting (text) directly. While it is tempting to hire the cheapest writer or try to create the copy yourself, you will usually go out with the services of a professional writer and experimented. Combine that with other marketing and content tools, such as videos, product photos, audio, and so on.
When did you finish?
This is a very important question to ask during the development process, but not necessarily when you and your developer believe that you are done. Do your best to use your site as a customer, or have someone else browse and make purchases as a draft. This will be crucial for your success. Remember that you are trying to make the online experience as painless and stress free as possible.
You certainly do not try to impress the potential customer with the technical ability of your developer or with your healthy marketing bank account. It is essential to keep your goal in mind and strike the right balance between technology and creativity that produces results. Test and re-test if you must, to find this place happy.