A start-up named June20 puts iPads on rails to put them online in physical stores

Retailers are trying to gather the information-rich world of their online stores with the tactile product benefits of their brick and mortar products.

This led to kiosks, mobile apps that point to inventory in a physical store, and location-based offers, among other efforts. This week, a start-up launches a new patent-pending approach: put a tablet on track.

Called Converge, it is the first offer of a company based in Hayward, California, called June20. An iPad Pro is mounted on rails in a product aisle, and the customer can grab the handles attached to move the tablet from one product to the other.

The rear camera captures a small QR code near the product, which triggers the display of related product information on the tablet. CEO and co-founder Paul Chapuis told me that there was "no blank space" between the QR codes, so the tablet will either display a product or it will show up. ;other.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

See also  IAB Tech Lab Releases IFA Guidelines for OTT Platforms to Enhance Consumer Experience