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Adobe launches Launch, its next-gen tag management platform

Adobe comes out this week with its next-generation tag management platform.

Called Launch and integrated with the Adobe Cloud Platform, it is based on the technology acquired when the technology giant bought a tag management technology called Satellite in 2013. The launch was announced in beta at Adobe Summit in March. in general version.

Jon Viray, Director of Adobe Product Marketing, said that the previous Adobe Tag Management offer, called Dynamic Tag Management or DTM, is primarily designed to provide page tags for the tools of Adobe. 39, Adobe. Users could add third-party marketing tools to DTM by adding the necessary JavaScript, he said, but they were limited in the amount of features available.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.