Marketers are in search of marketing nirvana, where each recipient of the message, prospect or customer, receives the perfect message at the perfect time in the perfect way. And even though this kind of perfection can happen, I suspect that this is happening now less than 10% of the time for most marketing organizations.
Marketers would like to increase their efficiency to 60% or 70%, but that would require three times more people and three times more budget, and which company is eager to triple any part of their business from our days?
It's no wonder that all eyes are turned to artificial intelligence, or artificial intelligence, to boost the effectiveness of marketing and extend our efforts at a reasonable cost. But our "vision of AI" is currently blurred.
[Read the full article on MarTech Today.]
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