Like Taylor Swift, Accelerated Mobile Pages (AMP) have a reputation. In a Twitter poll not very official, 53% said that the AMP "broke the web".
The mobile ecosystem is already complex: choice of a mobile configuration, consideration of usability, preparation of the mobile-first index, implementation of application indexing, use of progressive Web applications (PWA), etc. Throwing the AMP into the mix, which creates a fully duplicated experience, is not something your developers will be thrilled at.
And yet, despite the various issues surrounding the AMP, this technology presents potential use cases that every international brand should take into account.
[Read the full article on Search Engine Land.]
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