Like Taylor Swift, Accelerated Mobile Pages (AMP) have a reputation. In a Twitter poll not very official, 53% said that the AMP "broke the web".
The mobile ecosystem is already complex: choice of a mobile configuration, consideration of usability, preparation of the mobile-first index, implementation of application indexing, use of progressive Web applications (PWA), etc. Throwing the AMP into the mix, which creates a fully duplicated experience, is not something your developers will be thrilled at.
And yet, despite the various issues surrounding the AMP, this technology presents potential use cases that every international brand should take into account.
[Read the full article on Search Engine Land.]
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About the author
Alexis Sanders works as Technical Account Account Manager at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the technical recommendations of the agency in all sectors. She contributes to Moz's blog, Search Engine Land, OnCrawl and TechnicalSEO.com, creator of the TechnicalSEO.expert challenge, and during the day lives a normal life as an SEO account manager. Currently, she is passionate about developing knowledge of machine learning and data science.