Some people observe the changes made by Google to its algorithm by adding new rules and penalties, but most of the time, the company only reorganizes the existing order.
The 2011 Panda algorithm introduced a new structure into Google's ranking factors and was implemented to maintain poor quality content. Panda has had a seismic effect on our industry and has changed the way the search engine optimization (SEO) and search engine (SEM) industries approach content creation. With the new algorithm, not only the fine content devalued the value of a web page, but it also downgraded the quality of your entire domain.
In general, the analysis pages should be taken on a case-by-case basis to evaluate different strategies that would fully utilize the value of each individual page.
There are three basic strategies for dealing with fine content: You can update it or redirect it or use a noindex tag on the web page that you do not want in the search index. Each strategy has advantages, although your decision depends on the purpose and fairness of the content itself.
Ask Google's engineers if it's best to keep light content, update or delete it entirely, and you'll receive several different answers. Here is Google Webmaster Trends of John Mueller analysts saying to lightweight content noindex:
[youtube https://www.youtube.com/watch?v=FU5kYFGqPK8?start=2298&feature=oembed&w=500&h=281]
Considerations for Updating Content
Depending on the size of your site or blog, you may have hundreds of thin or outdated posts that need to be optimized. We define thin and outdated content as:
- Articles / publications with less than 400 words.
- No focus on the keyword.
- Not optimized for SEO best practices (keyword stuffing, spam link profile and so on).
- Obsolete material / content.
- Duplicate the content.
Not all people consider late or expired content to be "bad". There are many situations where this can add value to a website. For example, if someone had an old blog article titled "Best Practices for Website Design" that remains an important source of backlinks and traffic, it may be that he does not want to change his post for fear of losing the traffic.
The key question here is "How old is it?" If this post was written in 2012, there is a high probability that the pages are currently useless for the end user; too much has changed in the web design community.
In this case, viewing the data is important, such as traffic flow, backlinks and rank of keywords, but over time, …
[Read the full article on Search Engine Land.]
The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.
About the author
Kristopher Jones is a serial entrepreneur, angel investor and bestselling author of Wiley's "SEO Visual Blueprint" (2008, 2010, 2013). Kris was founder and former CEO of the digital marketing and affiliate marketing agency Pepperjam (sold to eBay) and has since founded many successful companies, including ReferLocal.com, APPEK Mobile Apps, French Girls App and LSEO.com, where he is CEO. Most recently, Kris appeared on Apple's first TV show, Planet of the Apps, where he and his partner, comedian and actor Damon Wayans Jr., earned $ 1.5 million for a reservation application. live entertainment called Guest Special.