For companies that comply with the next General Data Protection Regulation (GDPR), it is not just the name, the e-mail address or the cookie d & # 39; A user.
A recent article published by researchers at Princeton University highlights the practice of some websites of performing session replay scripts without notifying users:
These scripts record your keystrokes, mouse movements and scrolling behaviors, as well as the entire content of the pages you visit, and send them to third-party servers. Unlike conventional analysis services that provide aggregated statistics, these scripts are meant for recording and reading individual navigation sessions, as if someone was looking over your shoulder.
The study looked at seven of the most popular session proofing providers – Yandex, FullStory, Hotjar, UserReplay, Smartlook, Clicktale and SessionCam. Of the 50,000 most viewed sites on Alexa, 482 used session replay services.
[Read the full article on MarTech Today.]
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.