December holidays are on the horizon, and as usual, Christmas shoppers are gearing up for another shopping spree this Yuletide season. It's time to think of creative ways to take advantage of the strong demand around the holidays to increase the visibility of your brand.
How should you go, you could ask? For starters, you can start a holiday sale campaign. Holiday sales promotions are an integral part of brand marketing. While they can be expensive, they are a worthy investment. Play your cards right and your promotions can pay you big dividends.
In fact, it is estimated that the holiday season of 2017 will be even more profitable for retailers than in past years, especially for those who sell via mobile platforms.
Promotional Strategies for the Holidays
Let me share with you five promotional strategies for parties that you can use to attract the attention of your audiences and convince them to click on your "Buy Now" buttons.
1. Create video ads for social media
Video ads have emotional power that other advertising media can not hope to match. As such, every business needs an effective video advertisement to positively impact brand awareness.
Still not sure? Here are some fun video marketing facts for you to nibble:
- Viewers retain 95% of a message when it is transmitted by video, compared to 10% when it is presented as text.
- The average surfer spends 88% more time on sites with videos than on those who do not.
Certainly, creating a video spot is not easy, not to say expensive. Fortunately, the online world has an array of tools and platforms that can help you launch an effective one with minimal effort.
One of these tools is Promo by Slidely, a visual content platform offering a huge collection of pre-designed and customizable video ads – including those on the holiday theme – that can give a shot of inch to your mark.
Promo offers are far from your ordinary content.
Thanks to its high-level creative team, Promo has assembled an impressive catalog of high-quality holiday videos and music. As far as holiday videos go, they have everything from Thanksgiving to Black Friday at Cyber Monday and Christmas – the works.
To top it off, Promo's wide range of content is tailor-made for social media sharing, allowing you to easily reach a large number of potential customers via Facebook, Twitter and Instagram.
2. Update your website regularly
How often should you update your website? There are no strict rules to answer this question; However, the simple answer would be, "as often as it is justified". Regularly updating your business website has many benefits, especially when it comes to marketing your efforts.
Also, this can not be stressed enough: Make a significant update on your site in preparation for each holiday of the year. The reason is simple: people expect promotions during the holidays and are likely to jump on the opportunity to buy discounted products or special offers.
Do you want your business to generate buzz? Then give people something to hope for (not just for the holidays). Consumers love 'fresh content'. There is also a technical aspect: it's good for SEO. Sites with regular updates are more often crawled and indexed on Google, resulting in more visits.
By updating your site regularly, you give the general impression that the business is busy and thriving. In addition, customers will feel they regularly meet their needs.
3. Launch a special holiday sale
Simply put, the holiday season is the perfect opportunity to support your marketing efforts.
These are the times of the year when your customers revel in bargains. How passionate are they about the offers? Have you ever seen a video of the hustle and bustle of Black Friday? Exactly.
If you are going to invest in a sales promotion, holidays are the best time to do it. And you have to plan your promotion in a way that attracts people's attention.
A good way to do this is to make sure that the theme of your special sales campaign is relevant to the vacation you are targeting. Focus on the story and make it interesting.
In this way, the campaign will capture the excitement of the holiday being celebrated, effectively adding more impact and resonance to your promotional holiday efforts.
4. Say "thank you" to the loyal customers
Saying "thank you" is a great way to show your appreciation to someone you've done business with. This sends a clear signal to your clients that you are eager to continue and build on the relationship you have established with them.
Moreover, saying thank you gives you the perfect opportunity to offer special holiday offers that would be of great interest to loyal customers.
An excellent strategy is to offer a digital customer loyalty program to customers who make regular purchases. A loyalty program not only gives you the opportunity to show your appreciation to loyal customers, but it also boosts repetitive activities, giving a significant result to your bottom line.
5. Highlighting specific products
Most consumers ask about products to buy even months before the holidays. This is not surprising since vacation buyers know that there is a good chance that the products on which they have set their sights are likely to disappear from the shelves if they are not fast on the trigger.
Make sure to highlight a list of products you would like to recommend to your audience. Your customers will love your brand for that.
For one, they will appreciate you for getting rid of the burden of riddles in their holiday shopping. In addition, highlighting products via a gift guide template gives your business the advantage in terms of SEO. After all, the search phrase "gift guide" is likely to get considerable traffic at this time of year.
The holiday season is one of the noisiest times of the year – and as a business owner, you must take the necessary steps to have your brand heard in the middle all the clamor.
Would you like your brand to make such a loud noise that it impacts the minds of customers throughout the year and beyond? Use the strategies above.
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