The Danish startup Artland has finalized the $ 1 million financing for a social art market application that aims to connect galleries and professional buyers. He also hopes to attract newcomers who want to buy art but who do not necessarily know how to learn in the market.
We covered the boot last fall. At the time, the founders told us they had raised a small, undisclosed amount of start-up funding. He now says that the previous stimulus was rather a round of friends, family and fools; This is the first official start-up funding.
Investors supporting Artland for this seed include professional handball player, Mikkel Hansen; Olympic dressage champion Andreas Helgstrand; musician and composer Shaka Loveless; and the founders of Airhelp, Nicolas Michaelsen and Poul Oddershede.
The new funding will serve to accelerate start-up growth founded in 2016 – by focusing on product enhancements and adding resources for scale-up operations so that it can be scaled up. it can ship more of its main target users: collectors and galleries.
At this point, it is said that Android and iOS applications have 18,000 registered users. It also has 75 partner galleries around the world.
The economic model relies on the assumption of a subscription to galleries in exchange for Artland offering them a channel to reach collectors. So the growth of an art buying community will be key.
Users can create profiles, upload photos from their collections and connect with other art lovers and – hopefully too, from the point of view of galleries – make a purchase or two . Artists can also use the app to showcase their work, but all sales are done via gallery users.
Artland names Charles Riva, Victor Benady and Rolando Jimenez among the collectors of his application at this stage, while Nils Stærk, Lyles & King and Seventeen are among the partner galleries.