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Audi's campaign on British digital billboards tracks traffic and weather

You may think that billboards are large static signs. If so, it is time to restart this vision, as they become giant screens that respond to their environment.

Last example: a campaign in the UK for Audi. Developed by the BBH Creative Agency and the Grand Visual Digital Out-of-Home Production Studio, the campaign kicked off this month and continues this weekend on 211 digital screens in nine cities, including London, Birmingham and Manchester.

The effort is designed to showcase the Sixth Sense technologies that are standard on Audis: Quattro on-demand all-wheel drive and Pre-Sense alerts that drive too fast or a potential crash on the road .

[Read the full article on MarTech Today.]