Audi's campaign on British digital billboards tracks traffic and weather

You may think that billboards are large static signs. If so, it is time to restart this vision, as they become giant screens that respond to their environment.

Last example: a campaign in the UK for Audi. Developed by the BBH Creative Agency and the Grand Visual Digital Out-of-Home Production Studio, the campaign kicked off this month and continues this weekend on 211 digital screens in nine cities, including London, Birmingham and Manchester.

The effort is designed to showcase the Sixth Sense technologies that are standard on Audis: Quattro on-demand all-wheel drive and Pre-Sense alerts that drive too fast or a potential crash on the road .

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.