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Augmented reality games: will this summer's outings be booms or busts?

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This summer could be a boom or bust for Augmented Reality (AR) games and brick and mortar businesses.

Four major AR games are coming up that could create more location-based marketing opportunities like Pokémon GO did in 2016: Ghostbusters World; Harry Potter: The wizards unite. Jurassic World Alive and The Walking Dead: Our world.

All of these games benefit from significant marketing support, including Google's visibility, of which the ARCore toolkit was used to develop three of the four games. But is the market flooded with too many games at once?

[Read the full article on MarTech Today.]

The opinions expressed in this article are those of the invited author and not necessarily Marketing Land. The authors of the staff are listed here.

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About the author

Adam Dorfman is Senior Vice President Product & Technology at SIM Partners where he leads the teams responsible for the local Velocity automation platform. Follow him on Twitter @phixed.