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Backstage Capital invests $ 50K in Kehlani's technology startup

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The artist Kehlani launches into the technology sector and she funded Arlan Hamilton's Backstage Capital fund. Backstage Capital, the venture capital firm focused on financing people of color, has invested $ 50,000 in the stealthy startup of Kehlani, Flora.

The idea with Flora is to focus on health and wellbeing for the target audience of the artist from 16 to 25 years old. Startup details are rare, but Flora describes itself as "organized green content". investment, Hamilton will join the board and act as a mentor and advisor.

"Bridging my career, activism and my audience is important to me in the next stage," Kehlani said in a statement to TechCrunch. "I am incredibly honored to work with Arlan, not only because of her outstanding work in the world of technology, but also because she supports queer women of color. I look forward to creating positive change and making progress in technology. "

This agreement began a few weeks ago when Kehlani went to Hamilton to thank her for helping women of color get into the technology, Hamilton told TechCrunch. They met and it was then that Kehlani talked about Flora in Hamilton, which she co-founded with Alaxic Smith and Reid Williams.

"Kehlani is at the Soul Train Awards tonight in Vegas where she is up for the best R & B Female, and she is still relaxing with her co-founders and I "Hamilton told me last night. "This has been the case with all her shows of the last few weeks, including Voodoo Fest, which she takes very seriously and, in my opinion, she is approaching as if she wants a new album or a new tour. Is exciting to see her discover the world of technology, and I am impressed by her interest in sharing the journey with her fans. "

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Since the inception of Backstage Capital in September 2015, the fund has invested approximately $ 2.5 million in more than 50 start-ups.

Featured Image: Getty Images North America / Getty Images

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