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Beyond the hype of the AI: the AI ​​is here and now, and adoption is increasing

There is no doubt that AI is the subject that will dominate 2018 – I think we can all agree on this. According to IDC, the adoption of cognitive systems and artificial intelligence will raise global revenues from nearly $ 8 billion in 2016 to more than $ 47 billion in 2020.

However, much of what I see in the news is the hype and predictions about the future of AI. While it's great to see, we do not say much about the reality that AI is already here – all around us, and early adopters are already winning the race to incorporate AI technologies into their technology stacks. marketing.

In this article, I will share some thoughts on how and where AI technology has the most impact and why I think that AI will occupy a central place as marketers look for smarter ideas for deepen the personalization of the customer experience. & # 39; buy-in.

[Read the full article on MarTech Today.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Jim Yu is the founder and CEO of BrightEdge, the leading performance and SEO platform for enterprise content. He combines in-depth expertise in the development and commercialization of leading on-demand software platforms with hands-on experience in advanced digital content, content and SEO practices

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