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BigCommerce sellers get a free load time boosted by Akamai Image Manager

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BigCommerce recently announced the availability of Akamai Image Manager to automatically optimize images for faster loading regardless of the device.

Akamai Image Manager for BigCommerce

A closed beta test for several months has improved the site load time by 70% for BigCommerce merchants. Since the company is already optimizing all the images in its content delivery network, users will be able to take advantage of Akamai 's tool without additional work.

Page loading times are a serious problem, especially as more and more small businesses add mobile sites to their digital presence. According to Kissmetrics, 73% of mobile Internet users have encountered a slow loading site, while 47% said they expect a page to load in two seconds or less.

But more importantly, 40% give up a site that takes more than three seconds to load. Optimization, therefore, must be a priority, especially in light of Google's announcement, it plans to use the page speed in the mobile search ranking from the end of the year.

In response to Google 's announcement, John Yarbrough, director of communications at BigCommerce, said on the company' s blog: "This means that faster loading sites will benefit from. better visibility. Meanwhile, in recent years, e-commerce websites have become more complex, with retailers incorporating more features and immersive images of better quality in order to attract customers. "


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The characteristics of Akamai

BigCommerce stores will now have automatic image conversion. The tool is able to instantly detect and convert online images to formats with advanced compression for best optimization.

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When it comes time to deliver the images, the automated system resizes and optimizes images for mobile shoppers. It reduces large files that in the past have been responsible for slowing the performance of the site. Faster page loading speeds are accomplished with Akamai's perceptual quality algorithm, which lighten the weight of images and increase performance gains without sacrificing quality.

Akamai Image Manager is now available for all Stencil shops around the world for free. Stencil is the design framework for branded showcases. Stores that are not part of BigCommerce can also purchase the new feature.

Image: BigCommerce