Start-up budgets, especially in the early stages, are almost by definition extremely limited. A typical startup is usually a handful of motivated people with a great idea and a vision to make big. Not having the resources to hire people left and right means that multitasking has become an integral part of the startup culture. This often means that only one person will have to do, or learn to do, several things and assume several other job responsibilities.
There is no right or wrong answer to the "Do it yourself or hiring a professional" dilemma, but there are a few things to consider before making your decision.
In today 's technology – obsessed world, it is hard to imagine starting a business without a website. The way your business is represented online is extremely important because it will be the first point of contact for many of your customers and customers.
Your website should be user-friendly and intuitive to navigate (on PC and mobile) while reflecting the values of your business in a clear and professional way. If you do not need an overly complicated website with a lot of content and features, you might consider doing it yourself. There are an abundance of freely available design platforms that can help you easily design your website. Pre-cooked templates and platforms like WordPress can even turn a complete newbie into a good (enough) designer, if you want to invest time.
The same goes for the logo and visual signature of your site, you can probably put something together to start, do not forget to avoid common mistakes. After designing your website, traffic monitoring is a next step. If you are not satisfied with the number of visits and attention that your site receives, it might be time to call the pros.
An often overlooked aspect of the management of any type of business is bookkeeping. Well-organized and documented financial accounts are not only crucial for the effective management of a business, but are also necessary if you want to avoid legal hassles. Do not take this lightly because the last thing your young business needs is having deep legal troubles like these infamous examples.
That being said, if you have the time and talent, you can choose to be your own accountant. There is a wide range of learning resources and financial software that can help you learn the ropes. If your business is small enough, it might not be such a daunting business.
As your business grows, the amount of accounting and the need for financial accountability will increase exponentially. In such a situation, trying to manage it yourself can become difficult or impossible.
Sloppy accounting can destroy a business if it is not done properly. If you think that keeping the books by yourself is more than what you can handle, it is best to find an accountant to do it for you. This presents a certain challenge in itself, so be sure to ask tough questions before making a decision.
Search engine optimization
Search Engine Optimization is a serious business necessity if you want to increase online traffic, and ultimately sales. Depending on the industry in which you are, you can choose to do your own SEO or hire a professional or an agency. You can learn some of the basics of SEO and try to implement what you have learned, but it will take a lot of time and effort.
In addition, search engine optimization is an ever-changing field, so without a high level of expertise and dedication, the results will be random. The only situation where doing your own SEO is a smart move is if you are in an industry that lacks competitors with a strong SEO game. For example, if you are part of a niche industry and do not intend to expand to a global market, spending money on SEO could be a waste of money.
Instead, you can simply register your business with local online directories, create social media profiles, and generally, do everything you can to put it on a map. If, on the other hand, you are in a highly competitive market like financial services or health care, hiring a professional may be your only viable option when it comes to fighting for the competition for this space in the search results.
With many online resources available, learning new skills that your business can benefit from has never been easier or more convenient. If you have the time and dedication to take on different roles, you can indeed cut a lot of money out of the payroll by completing a number of different roles within your company.
Before assuming new roles, you need to ask yourself what is the risk you are willing to assume, and your time could be better spent elsewhere. It's never good to be pennywise and stupid book. Saving money in the short term by not doing it professionally could cost you a lot in the future.
Author : The main goal of Philip Piletic is the fusion of technology, small business and the marketing. He is a writer, writer, marketing consultant and guest author on several authority websites. Philip is in love with start-ups, the latest technology trends and helps others to realize their ideas. Informative credit to Logopony for their help with this article.