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Bumble hires an editorial director to develop his media brand

Bumble, the women-led dating app founded by Whitney Wolfe Herd in 2014, plunges the first head into the content.

The company hires Clare O Connor as first editorial director, who will work directly with Wolfe Herd and Bumble's content team to develop editorial content for their millions of users via a new branch called Bumble Media.

More recently, O & # 39; Connor was a writer at Forbes where she covered women entrepreneurs, workplace equality, and diversity in the areas of technology and Silicon Valley. This is a perfect fit for Bumble, which is arguably the most focused dating app focused on promoting equality between matches and women's empowerment.

"As you have seen with the additions of Erin and Sara Foster and now with a Clare journalist who has mapped and defended women entrepreneurs for years, we are building a team momentum as we build Bumble Media, "said Wolfe Herd in a statement. "Our users have a relationship with our brand and are demanding more and more Bumble content, and we are committed to delivering that content with a team that is as talented and passionate about our mission."

O & # 39; Connor and the rest of Bumble Media will focus on both long and short content that will be distributed across all of Bumble's social channels. At some point, Bumble will begin to release this content into its app via features yet to be released, and will eventually monetize it as the effort evolves. Expect to see Bumble Media focus on content that showcases the benefits of its platform while telling the stories of women leaders and change makers.

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In addition to the written editorial content, Bumble will also invest in original video content covering a range of formats and genres. This video effort will be led by television producers Erin and Sara Foster, who are together the leaders of Bumble's creativity. The video below made by Bumble is a good example of what this may look like – videos highlighting matches and other aspects of the social network.