Burrow, a start-up bringing a Casper-type approach to the manufacture and delivery of sofas, announces that she has raised $ 4.3 million in start-up financing.
This might not seem to be the most obvious area to tackle for a startup – unless you have had the experience of trying to carry a couch in a fly. stairs, or try to get it through a narrow door.
The Burrow sofas come in a compact box, and the assembly is supposed to take only 10 minutes, no tools required. They also have a modular design that makes them easier to move from one house to another or from one apartment to another, and to expand with more seating when you have a home. bigger living space.
You can buy Burrow sofas in one-, two-, three- or four-seat configurations – the three-seater currently costs $ 1,095, with free shipping and a 30-day trial.
Stephen Kuhl e-mailed that he and his co-founder Kabeer Chopra had had the idea while studying at the Wharton School of the University of Pennsylvania, having had negative experiences in buying sofas. for his West Elm couch, that he was carrying home to avoid postage, while Kuhl spent hours assembling his Ikea couch.
"Typically, sofas are either cheap, fragile and extremely boring to put together or heavy, expensive and take months to ship," said Kuhl. "Simply put, there is no affordable and practical sofa for the modern consumer.Either buy something that is essentially disposable or overpay for something that can not even go through the front door. your next house. "
The start-up supported by Y Combinator was launched in April and indicates that it has increased by 20% since last month, currently reaching an annualized rate of $ 7 million. He also expanded his product line with a lounge chair and an ottoman, and he moved his manufacturing from Mexico City to Mississippi.
Red & Blue Ventures (a firm specializing in startups from the University of Pennsylvania) led the first round with Interplay Ventures, the founder of Twitch.tv, Justin Kan, CEO of Y-Combinator, Michael Seibel Ken Pilot.
"Burrow is Wharton's most exciting consumer products company since Warby Parker," said Brett Topche, chief executive of Red & Blue Ventures, in the funding announcement.