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Calling B2B Marketers: Job Titles Matter More Than You Think

Account-Based Marketing (ABM) is a powerful way to target decision makers inside your target accounts. However, your ability to reach the right people depends on the quality of your data and the tools put in place to achieve your goals.

But there is still a wrinkle when it comes to understanding the data with respect to the roles in the account. You see, job titles are not always what they seem to be. This nuance alone can undermine your ABM strategy and approach.

[Read the full article on MarTech Today.]


The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.


About the author

Sonjoy is senior vice president of product management at Madison Logic, with over 25 years of experience in managing veteran products. With strong experience in the media, financial and professional services sectors, Sonjoy is a Deloitte-based Strategy, Brand & Innovation division, managing the definition and execution of new product strategies to identify and cultivate new products. ways to adopt new practices. technologies to create innovative and market-leading solutions. Sonjoy attended the Stern School of Business at New York University and spends his free time with his wife, raising their two young children (and still praying for a good night's sleep, and maybe a nice glass of Scotch).