Can a search engine powered by Blockchain take a Leviathan like Google?

Google, a search engine that began as a research project in 1996, has come to dominate the world of research.

This immense dominance of the Internet by Google led the Australian government to launch the latest investigation of the company's monopoly on December 4. In June, the European Union inflicted on the company a record fine of 2.4 billion euros. EU Competition Commissioner Margrethe Vestager told The Verge:

"What Google has done is illegal under the antitrust rules of the EU. He denied other companies the opportunity to compete on the merits and innovate.And above all, he deprived European consumers of a real choice of services and all the advantages of the business. 39, innovation. "

Clearly, the search engine industry might need a fresh blood infusion. Innovation in life but also to give a choice to consumers. What if the next generation of search engine was community driven and based on open source technology? Presearch, an open and decentralized research project that rewards users, contributors and promoters, bets that with the right tools, the community can compete with the big ones

The tokenization of search

launched a beta version that allows users to search different providers across a single search field. The project believes that it is the first step to break the dependency that we all have on Google. It seems to work; More than 50% of beta testers have become daily users, generating more than 20 page views per day on average. More than 2,000 beta testers are waiting to test the search engine.

Presearch allows searching for Google, Amazon, DuckDuckGo and others. The platform combines Blockchain rewards to encourage users to make the change and build a community around search segmentation. As the presearch white paper states, "We are exploring a model that will allow members to run a Presearch browser extension (and potentially a standalone browser). Act as Web browsers and indexing nodes that would create the Presearch index when they browse the Web. This would allow Presearch to bypass one of the most challenging exploration challenges; get blocked by webmasters. Members running nodes will receive PRE Tokens in exchange for using their computers and their Internet connections for Presearch. "

Exploiting Blockchain to Build a New Generation Search Engine

users to personalize their experience while keeping control of their data." User verification based on the blockchain will help the project to fight the fraud that is inevitable when users try to earn more chips.

Smart contracts will allow advertising revenue to split advertising revenue between users and the project. Presearch to move the development towards the community and there are already early indications that this is happening.The project has people from all over to help organize the content, organize local teams, develop additions and provide feedback.

The true heart of the project is the community

The project took a community-centric approach from the start, and ultimately allow members to help build and maintain the search engine that is based on an open source framework.

Presearch recently staffed a DAO controlled by community members with 550 ETH to start establishing the governance model and set up the project for the second phase, which he plans to do. enter late 2018 or early 2019.

Colin Pape, the founder of Presearch reveals:

"We are delighted with the early receipt of the beta and the level of Excitement in the community of early adopters It's great to be part of it, and it's great that we can reward these members for helping to improve the platform and spread the word with the tokens PRE. "

Success of Symbolic Sale

After the successful completion of the sale of Presearch Tokens which achieved $ 16 million in turnover, the project is ready to build an ecosystem based on Pre Tokens skiers (PRE). An interesting strategy that they deploy to ensure participation is the gamification of research. Users will be rewarded for the actions that they complete. PRE will be used for rewards related to use, promotion and contribution. It will also be used for sponsorships and promotional placements. The ERP will be the means of rewarding partners that provide traffic and visibility to the search engine and GER will also have a role to play in contributing to community issues and will be used to encourage development projects. Members will also be able to reward other members

Take a Strategic Approach

Creating a search engine is complex and expensive, however, Presearch has taken a new route by performing a symbolic search and relies on community participation to take the base holders while keeping the organization lean.

With Presearch successfully leaders in the research space such as Rich Skrenta, co-founder of the Open Directory Project (DMOZ) and Trey Grainger, author of the # 1 book on Solr, the open source research technology on its consulting team, is ready to meet the challenges in the $ 100 billion research market. Will they be able to put a tough challenge on Google? Pope tells perhaps better:

"After fighting Google head-on in 2011 when they blocked access to our ShopCity.com network, we realized that" there is no better way to go. " We did not have to keep our heads crossed – a viable strategy – we barely escaped this meeting with them because of an ongoing antitrust investigation that shed additional light on our situation. more strategic approach. "

If you want to participate in the beta version of Presearch, you can register on their website. Contributors can visit the link to present their talents.