Opening a franchise business is not for the faint of heart. It is indeed a family decision that requires a lot of preparation, planning and self-assessment. The entrepreneurial process requires that you evaluate the decision personally, sociologically, organisationally and environmentally. Personal evaluation Degree of Achievement… Read More »Roadmap for the Opening of a Franchise
Our efforts to go green and do better for our planet do not have to stop at home. If you own a business, you can do a lot of things to make sure your office is as green as possible. There are many opportunities to… Read More »5 ways to make your ecological office
There is no doubt that today 's small businesses need to fight harder to maintain customer loyalty. At the NextCon17 conference hosted by Nextiva, a cloud communications company in Scottsdale, Arizona, from October 23-25, 2017, the customer experience was certainly at the center of attention.… Read More »At NextCon17, Carol Roth suggests ways to create customer loyalty 3.0
Small business owners know that trade shows are a great way to market your products and services. You meet a lot of people over a period of three or four days. You get insights and feedback from customers. Trade shows also allow you to see… Read More »8 ways to make sure your trade show booths are effective
Many people dream of becoming entrepreneurs. Being your own boss and being in charge of your income are both very attractive. Unfortunately, most people who start alone do not have much success. Want to succeed as an entrepreneur? You must understand these four things that… Read More »4 things that successful entrepreneurs do what you do not have
Influencers are sometimes caught trying to look perfect to their audiences. But being genuine and kind can be more important than that. Small Business Trends spoke with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York. Lublin… Read More »The power of the authentic message in the marketing of influence
A name that sticks is a name that will win. With so much competition in almost every industry, it is difficult for companies to come to be recognized. Naming is a way to do this because eye-catching company name is unique and memorable for your… Read More »12 Unspoken rules for creating catchy trade names
Today, small brands and startups can not hope to compete in the digital space without the help of cloud – based tools. This allows them not only to save time in performing boring but tedious tasks, but also to make substantial progress without resorting to… Read More »The Top 5 Social Media Tools for Solopreneur
At a time when many e-commerce platforms are migrating to large enterprise-level customers, Volusion is doing the opposite. It is focused on small and medium businesses, even startups. To discuss all this, I recently spoke with the founder of Volusion and C.E.O., Kevin Sproles. E-Commerce… Read More »Volution C.E.O. Haussier on small e-commerce businesses
We live in a time of continual disruption. One wave follows another. And with good comes the challenges. At the NextCon17 conference in Scottsdale, AZ, from October 23-25, 2017, Brian Solis, senior analyst studying disruptive technology and its impact on business at Altimeter Group, explained… Read More »Brian Solis discusses the evolution of the customer experience at NextCon17